08-2011 Event Review
Posted on | August 21, 2011 | Leave a Comment
“Understanding the Buyer – How Can You Drive Business with Digital Body Language?”
with Steven Woods, Chief Technology Officer, Eloqua
by Dan Galatin
Steven Woods, founder and Chief Technology Officer at Eloqua presented at the August 3rd meeting of the SVPMA. He discussed how the buying process has changed over the past decade in the face of the ascendency of internet search and online social media.
Mr. Woods began by discussing the typical buying process for a fairly complex enterprise product and delivered some general observations about buying today: it’s online, it’s all about the buyer, and it’s complicated. Read more
07-2011 Event Review
Posted on | August 8, 2011 | Leave a Comment
“Gamification: Why it’s important and what it means for your product” with Rajat Paharia, founder and Chief Product Officer of Bunchball
reviewed by Cindy Solomon
Rajat Paharia,founder and Chief Product Officer of Bunchball, presented “Gamification” an emerging trend that is influencing product design and marketing programs. If you haven’t heard about it yet, and you are in product marketing or product management, you will. Simply, gamification is adding elements of game mechanics into marketing programs and actual products to more deeply engage the user. These principles are becoming ubiquitously applied to everything from physical therapy, to social sites such as Foursquare, numerous loyalty programs, and user training by Microsoft. Nissan even developed an in-dashboard game to motivate fuel efficient driving behavior, and Atlassian Greenhopper employs it in new-user product training.
Rajat’s skill set combines a unique understanding of technology and design Read more