09-2011 Event Review
Posted on | September 26, 2011 | Leave a Comment
“The Marketing Side of Agile: 10 Secrets for Success”
with Ron Brown CEO of United Keys
Ron Brown, patent holder, corporate spokesperson and author of the book, Anticipate, The Architecture of Small Team Innovation and Product Success, on promoting creativity and innovation at the team level, presented at the September 7th meeting of SVPMA.
Ron’s career spans three industries. One third of his career was in the packaged goods advertising industry where he learned principles of professional creative problem solving. The second third he spent in high-tech hardware and software companies, where he learned about supply chains and distribution channels. One third has been within Silicon Valley internet startups. His career includes experience at Nestle, international ad agencies J. Walter Thompson and BBDO. At JWT, Brown managed the HP computers and printers businesses. As VP Corporate Marketing at Wyse Technology, he gained global channels, distribution, and corporate marketing experience. As president at eFax.com, he built one of the fastest growing consumer internet sites.
Brown said that the failure rate for new product entries has been increasing. Whereas 50 years ago, most new products were successful, twenty years ago the failure rate was 50%, while it is 70% in today’s business environment. He set out to discover what knowledge leading companies have about new product innovation that distinguishes them from their industry peers. He started by digging through 60 years of industry research about product success, then he interviewed developers and managers from a wide range of companies.
Brown defines “leading companies” as those that generate Read more
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Posted on | September 8, 2011 | Leave a Comment