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Posted on | October 28, 2011 | Leave a Comment
The Perfect Partnership by Greg Geracie
Companies often struggle to maintain a good balance between their market activities and their product development efforts. The fact is – most new products are not ready for prime time. This circumstance leads to products that deliver less value than anticipated or fail altogether. This inability of organizations to effectively bring products to market often creates a significant drag on companies’ ability to innovate and compete in today’s rapidly changing marketplaces.
There are a significant number of reasons why it’s so challenging to effectively bring products to market. Some are external, such as changing market conditions or shifting customer needs. However, many problems result from internal challenges such as overstretched contributors, the wrong mix of skills, poorly understood processes, and misalignment between the core team members in the value creation process. Read more