December 2017 Event

Posted on | January 3, 2018 | Comments Off on December 2017 Event

December Event Review: “Branding for Builders” with Gibson Biddle, former Netflix/Chegg VP/CPO

By Geoff Anderson

Gibson started with a question: If you had a $50 gift certificate for either Uber or Lyft, which would you choose?  The audience clearly had a preference for Lyft, and a short discussion about the companies’ respective reputations followed.  This was an objective introduction to the concept of “brand.” Read more