March 2017 Event

Posted on | March 6, 2017 | Comments Off on March 2017 Event

March Event Review: “Storytelling for Maximum Influence: How to Tell Great Stories That Will Enroll Stakeholders in Your Product Vision” with Dan Kimble, CEO of Resonance Executive Coaching

By Geoff Anderson

The session began with an exercise: first turn to your neighbor and articulate something you are passionate about (it could be anything).  The second step was to reverse places with your partner, and the third step was to move to a different part of the room and repeat the exercise with an unfamiliar person. Read more

February 2017 Event

Posted on | February 27, 2017 | Comments Off on February 2017 Event

February Event Review: “Advocacy Marketing and its Value to Product Management” with Dan Lindblom, Board of Directors at Customer Stories

By Vinesh Thakur

We live in a commodity driven business world that is run by social media.  Every purchase on Amazon is dictated by customer reviews and star ratings associated with every profile.  This business trend, which has been prevalent in B2C markets for a long time, has also started to penetrate the B2B world.  On Feb. 1st 2017, Dan Lindblom gave an interesting talk about the increasing importance of advocacy marketing.  Advocacy marketing is a form of marketing in which existing customers promote products or services they use.  It is gaining importance as the scope of the sharing economy increases, and macroeconomic trends shift from an ownership to a subscription economy. Read more

January 2017 Event

Posted on | January 29, 2017 | Comments Off on January 2017 Event

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks

By Dan Galatin

Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch a hot startup innovating in a brand-new product space.  Rather, Guru explained how you can better disrupt existing, somewhat commoditized or “sleepy” markets by following a distinct set of rules.  He effectively demonstrated these rules by drawing on stories from his own real-world experience. Read more

December 2016 Event

Posted on | December 23, 2016 | Comments Off on December 2016 Event

December Event Review: “Minimum Lovable Products” with Glen Lipka, Head of Magic (PM/UX) at Engagio

By Vinesh Thakur

At the December 7th session of SVPMA, Glen Lipka, Head of Magic (PM/UX) at Engagio talked about what it means to make a product “Lovable.”  Glen has had the opportunity to build a product from scratch multiple times, and his insight about the little things a Product Manager can do to make their product lovable is particularly interesting. Read more

October 2016 Event

Posted on | October 16, 2016 | Comments Off on October 2016 Event

October Event Review: “Presenting for Impact: Skills to Increase Influence and to get Results” with Mayla Clark, Stanford Leadership Academy Coach, Principal at Executive Speaking Skills

By Geoff Anderson

There are three key takeaways from this session:

  • Presence – how you deliver the presentation
  • Organization – how to create impactful presentations, and not fill with fluff
  • Thinking on your feet – how to handle unpredictable exchanges

Read more

September 2016 Event

Posted on | October 5, 2016 | Comments Off on September 2016 Event

September Event Review: “How Well Do You Know Your Customer?” with Laura Klein, Author, Principal of Users Know

By Dan Galatin

Laura Klein gave an informative and entertaining presentation at the September 7th meeting of the SVPMA, focusing on a useful framework for understanding users and their needs: the User Map.  Laura started by asking a provocative question to the audience: How well do you know your users?  It’s imperative for product managers to know the users of their products thoroughly, and be able to disseminate this knowledge to the rest of the team so you can make more effective decisions. Read more

August 2016 Event

Posted on | August 22, 2016 | Comments Off on August 2016 Event

August Event Review: “Software Monetization for the Now! Economy” with Austin Chiu, VP Sales and Marketing, Gemalto

By Geoff Anderson

 

Trends and Dynamics

Since the year 2000, fully 50% of the Fortune 500 companies have dropped off the Fortune listings.  Furthermore, the S&P 500 firms currently have an average tenure of just 17 years (whereas in the first half of the 20th century, it was 40 – 60 years.  Clearly, the market dynamics at the top are changing, and the speed of the business cycle is increasing. Read more

July 2016 Event

Posted on | July 15, 2016 | Comments Off on July 2016 Event

July Event Review: “Are We There Yet?” – A Business Simulation to Learn How Cross-Functional Teams Can Contribute to Improved Product Performance” with Steven Haines, founder of Sequent Learning Networks

By Tej Ravindra

July’s SVPMA topic was a fresh look at how the role of the product manager is to drive the thinking of the product as a business. Read more

June 2016 Event

Posted on | June 28, 2016 | Comments Off on June 2016 Event

June Event Review: “How to Increase Mobile Conversion by 30X” with SC Moatti, CEO & Founder of Products That Count

By Dan Galatin

SC Moatti led a thought-provoking discussion of the state of mobile products today and some fundamental techniques that product teams can use to help make their apps stand out in a highly competitive field.  SC began by acknowledging the challenges that mobile product teams face: resources are limited both internally and externally.  Even physically speaking, teams have limited screen real estate to work with.  The good news is that today everything can be instrumented – you can track everything users do with your app. Read more

May 2016 Event

Posted on | May 13, 2016 | Comments Off on May 2016 Event

May Event Review: “What do you do when Google competes with you for FREE!” with Mike Trigg, COO Hightail

By Pushpa Chandrashekaraiah

Mike Trigg, COO of Hightail, took the SVPMA audience through Hightail’s journey in their ever-changing market landscape.  He highlighted several lessons learned and how the company worked together to find unique positioning and business success. Read more