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Posted on | April 3, 2012 | Leave a Comment
A Perspective on P-Camp Saturday, March 24, 2012
By Jae Kim
Product Management: Minimum Viable Product
I was at 5th annual SVPCamp today. There were several hundreds of product managers, entrepreneurs, programmers and designers to share ideas and network. It was my second time at the event. It felt great to connect with fellow product managers in Silicon Valley. For those of you who missed SVPCamp 2012, I highly recommend that you attend the next year event. I found that SVPCamp is the single best event for product managers to network and exchange ideas about product management challenges.
This year there were several sessions around minimum viable product (MVP). Discussions ranged from what MVP is, how to use it to reduce risk of launching a new product and Read more
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Posted on | February 13, 2012 | 1 Comment
What makes great Product Managers at expansion stage companies?
Choosing the right product management leader might mean success or failure for your startup. How to find great ones?
by Tien Anh Nguyen, Senior Associate at OpenView Venture Partners, an expansion-stage venture capital fund in Boston
In our portfolio companies of expansion stage software companies, the product management process is a critical function because it affects how successfully a company can evolve in its rapid trajectory from a startup to an established player in the market. Along this evolution, the company has to be constantly evolving its whole product experience to adapt to changing customer needs and to the changing market segments. The ability of the product management organization to guide and execute this process both strategically and operationally Read more
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Posted on | January 3, 2012 | 1 Comment
Making the Case: Why Product Management Is Critical to Company Success
by Greg Geracie
Ask virtually any person inside your organization what the value of product management is and you’re likely to get a series of different answers or even quizzical looks. This is ironic, because product management is critical to company success. Although no one inside theorganization wants to eliminate product management, few people can succinctly describe its value to the organization.
This begs the question, why is it so difficult for people to understand and communicate product management’s value? Read more
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Posted on | October 28, 2011 | Leave a Comment
The Perfect Partnership by Greg Geracie
Companies often struggle to maintain a good balance between their market activities and their product development efforts. The fact is – most new products are not ready for prime time. This circumstance leads to products that deliver less value than anticipated or fail altogether. This inability of organizations to effectively bring products to market often creates a significant drag on companies’ ability to innovate and compete in today’s rapidly changing marketplaces.
There are a significant number of reasons why it’s so challenging to effectively bring products to market. Some are external, such as changing market conditions or shifting customer needs. However, many problems result from internal challenges such as overstretched contributors, the wrong mix of skills, poorly understood processes, and misalignment between the core team members in the value creation process. Read more