Three Reasons Why People Buy Your Product (and Why They Should Guide Everything You Do)
Jamie Barnett, High Technology Leader, Adjunct Lecturer, and Pot-Stirrer
Wednesday, November 1st from 6:30pm to 9pm
Cultural Arts Hall - first floor
3921 Fabian Way
Palo Alto, CA 94303
6:30pm - Registration/networking
7:30pm - Presentation
9pm - Wrap-up/networking
Free for SVPMA members
$30 for non-members who register before the day of the event
$40 for non-members who register online or in person on the day of the event
** Credit cards only - no cash or checks accepted at the door
You are responsible for delivering the world’s best product. Based on incisive, deep understanding of customer needs and massive discipline around user experience, your MVP is a smash hit! But as your organization grows, the clarity you once had becomes murky. You trade off important capabilities to hit a deadline, build non-core features to make that big sale, and struggle to articulate your value in a noisy marketplace. Whether you are taking a new market by storm in a start-up, taking a larger company in a new product direction, or ensuring the continued success of an established product, these things can happen to you. It's time to take a deep breath and get back to basics about why your customers buy your product. High technology product and marketing leader Jamie Barnett will lead a lively discussion, complete with a mini case study and role play, on the three reasons customers buy your product, why they should guide everything you do, and how to explore them with precision and depth.
About the Speaker:
Jamie Barnett is a product and marketing leader in high-technology with a focus on security, cloud, and mobile. She is currently on a career sabbatical to do soul-feeding social justice work on behalf of immigrants, homeless, and women. Most recently, she served as CMO for cloud security leader Netskope. Prior to Netskope, she was VP of Marketing for enterprise mobility software leader Zenprise (acquired by Citrix) and held a number of senior product management and marketing positions at McAfee, IoT vendor Blue Vector, and EMC, where she co-founded the data management company’s security division and led the charge for its acquisition of RSA Security. Jamie has a bachelor of science from U.C. Berkeley, a MBA from Stanford University, and is a Certified Information Systems Security Professional (CISSP). She is an adjunct lecturer at University of San Francisco, where she teaches Strategic Communications in the Executive MBA program. She is a die-hard Monty Python fan with a zest for terrible puns, practical jokes, and YouTube videos of dogs eating peanut butter.
Note: Event fees are non-refundable and non-transferable. Registration is free with the $110 annual membership covering 12 events. Enroll or Renew your annual membership now! Check out the benefits of membership.