Wednesday, June 5th, from 6:30pm to 9pm
Pricing Revealed, What Every Product Manager Should Know
Mark Stiving, Ph.D., Director of Pricing at Maxim Integrated and Proprietor of PragmaticPricing.com
Every business, whether large corporations or small start-ups has the same wish list… building revenues and increasing profits, the ultimate proof of a successful venture. But ask a business person to explain “pricing”, the catalyst for those profits, and you’ll get a smorgasbord of answers. How you can capture the true worth of your company’s product or service—and learn to price it correctly—is an exciting but elusive subject, yet it’s crucial to CEO or product manager alike. Instead of the easy, cost-plus-some-more structure, Mark examines value-based pricing, breaks down critical growth components and clarifies concepts that answer the question, “Am I pricing right?” As your most powerful marketing tool—and the least understood—accurate pricing can make the greatest impact on your business, lead to measurable success, and no matter the economy, profit both company and customer.
Sampling Walmart, Burger King, Ikea, etc., this back to basics discussion will empower your decisions, telescope your focus and most likely generate some “light bulb” ideas.
As a recognized pricing expert, Mark loves making money for companies. He especially thrives helping small businesses and entrepreneurs untangle any confusion about their real value with his creative but pragmatic approach to optimal pricing techniques, segmentation and visionary pricing. He will draw examples from his book, Impact Pricing, Your Blueprint to Driving Profits, and show how specific strategies deftly steer a company toward increased efficiency—and an enhanced bottom line.
An award winning speaker, coach and consultant, Mark Stiving, PhD, MBA has addressed pricing professionals and executives at major conferences. He has worked with such companies as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corp., National Semiconductor, and tackles pricing problems full time at Maxim Integrated Products, a $2 Billion semiconductor company. Along with the book, Mark shares his expertise on his popular blog, www.PragmaticPricing.com, and on twitter @MarkStiving.
6:30pm - Registration/networking
7:30pm - Presentation
9:00pm - Wrap-up/networking
Free for SVPMA members
$30 for non-SVPMA members who register online before the day of the event
$40 for non-SVPMA members who register online or in-person on the day of the event
**Only credit cards accepted if paying at the door
Note: Event fees are non-refundable and non-transferable. Please register before the event date to receive the $10 discount.
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