Meeting Archives 2002

Please click on the link below to see the meetings for that year.

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November

Applying the Chasm Group Model to Product Management
Paul Wiefels, Partner, Chasm Group


October

How to Segment a Market and Determine Price Points
Robin Purohit, VP Product Management, Veritas


September

Personas: A Sure Cure for the Ailing Market Requirements Document
Barbara Nelson, Pragmatic Marketing


August

2nd Annual SVPMA Picnic


July

Working With Industry Analysts 101
Erin Kinikin and John Ragsdale, Giga Information Group


June

Politics in the Workplace
Politics Definitions
Bob Dunham, Founder and CEO of Enterprise Design


May

Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model

Susanne Kushner, Lecturer at UC Berkeley Extension


April

Creating a Go To Market Channel Strategy
Stephanie Piché, CEO/President, Key Practices, Inc.


March

Real Time Competitive Analysis
Ann Osborne, Osborne Marketing Group and Jon Koomey, Ph.D., Staff Scientist at Lawrence Berkeley


February

Best Practices in Product Management co-Hosted by Software Development Forum (no presentation)
Marketing Special Interests Group


January

Top 10 Ways to Roll out New Products Successfully to your Field
Kathleen Gogan, VP Marketing, Eloquent