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Rasmus Mencke
Senior Product Manager, Salesforce.com

A Product Manager's Guide to Surviving the Transition to Agile Development

Wednesday July 2nd

Time: 6:30PM - 9:00PM
Speaker: Rasmus Mencke, Senior Product Manager, Salesforce.com
Topic: A Product Manager's Guide to Surviving the Transition to Agile Development

Location:

Network Meeting Center at the TechMart [Map]
5201 Great America Parkway, Santa Clara, California 95054
www.networkmeetingcenter.com/location

Agenda
6:30 pm - Registration, Networking and Refreshments
7:30 pm - Presentation
9:00 pm - Wrap-up/networking

Registration
SVPMA Members: Free
Non-SVPMA Members: $20 pre-registered, $25 at the door.
**Cash/check only if paying at the door
Register Here Online Until Tuesday July 1st

Note: event fees are non-refundable.

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Session Overview:

Many software organizations today ask “How do we make a transition to Agile development and what benefits will we get?”. Should you transition your organization to Agile all at once or proceed more iteratively, team by team?

This talk will cover:

* Salesforce.com's year of living dangerously as we moved our entire R&D organization from a Waterfall based approach to an Agile model in just 3 months

* How Product Managers survived the transition, and what we have learned

* Why Agile development works so well for Software as a Service (Saas) and Platform-as-a-Service (Paas) companies

During these 18 months, Salesforce.com has refined and measured our progress and learned many lessons. It was a risky approach that has ultimately delivered dramatic results and extraordinary business value.

Rasmus will present the approach Salesforce.com took, the business value we achieved, and the impact on team morale as measured by our quarterly team wide survey.

About the speaker:

Since 2006 Rasmus Mencke has been driving the vision, direction, and design of messaging features on the Salesforce.com Platform-as-a-Service offering, as well as playing a leading role in the Agile Development Method (ADM) rollout team.

Rasmus comes with over 10 years of international experience in Product Development, Product Management and Marketing, specializing in email and messaging. Prior to Salesforce.com, Rasmus was at Oracle for 10 years holding various positions in both Europe and US.

Mr. Mencke holds a bachelor degree in Computer Science and bachelor degree in Marketing and Business Administration from Niels Brock Business College, Denmark.

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