Time:
6:30PM - 9:00PM
Speaker: Rasmus Mencke, Senior Product Manager, Salesforce.com
Topic: A
Product Manager's Guide to Surviving the Transition to Agile Development
Location:
Network Meeting Center at the TechMart [Map]
5201 Great America Parkway, Santa Clara, California 95054
www.networkmeetingcenter.com/location
Agenda
6:30 pm - Registration, Networking and Refreshments
7:30 pm - Presentation
9:00 pm - Wrap-up/networking
Registration
SVPMA Members: Free
Non-SVPMA Members: $20 pre-registered, $25 at the door.
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Session
Overview:
Many software organizations today ask “How do we make a
transition to Agile development and what benefits will we get?”.
Should you transition your organization to Agile all at once or
proceed more iteratively, team by team?
This talk
will cover:
* Salesforce.com's
year of living dangerously as we moved our entire R&D organization
from a Waterfall based approach to an Agile model in just 3 months
* How Product
Managers survived the transition, and what we have learned
* Why Agile
development works so well for Software as a Service (Saas) and
Platform-as-a-Service (Paas) companies
During these
18 months, Salesforce.com has refined and measured our progress
and learned many lessons. It was a risky approach that has ultimately
delivered dramatic results and extraordinary business value.
Rasmus will
present the approach Salesforce.com took, the business value we
achieved, and the impact on team morale as measured by our quarterly
team wide survey.
About
the speaker:
Since 2006
Rasmus Mencke has been driving the vision, direction, and design
of messaging features on the Salesforce.com Platform-as-a-Service
offering, as well as playing a leading role in the Agile Development
Method (ADM) rollout team.
Rasmus comes
with over 10 years of international experience in Product Development,
Product Management and Marketing, specializing in email and messaging.
Prior to Salesforce.com, Rasmus was at Oracle for 10 years holding
various positions in both Europe and US.
Mr. Mencke
holds a bachelor degree in Computer Science and bachelor degree
in Marketing and Business Administration from Niels Brock Business
College, Denmark.
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