May 2012 Event Re-Cap
Posted on | May 9, 2012 | Leave a Comment
“Strategic Planning for More Effective Product Management” with Brian Lawley, CEO and Founder, 280 Group
By Cindy F. Solomon, CPM, CPMM
As former president of the SVPMA, is the CEO and Founder of the 280 Group, Brian is a relentless evangelist for the product management profession, product manager excellence and purveyor of rigorous product management education and training.
He covered the foundations of strategic planning, including what strategy is (and is not). Also used the AIPMM’s Seven Phase Product Lifecycle framework as a foundation to walk through the process that every product travels through regardless of type or industry. He then did a deep dive on strategic planning tools and techniques that can be applied by product managers in order to manage their products more effectively.
Beginning with an attempt to define strategy, He cited Michael E. Porter’s 1996 Harvard Business Review article entitled, “What is Strategy?” Porter refers to operational effectiveness (OE) as the means of performing similar activities better than rivals and strategic positioning as the means to perform activities in a different way. Brian re-enforced that operational effectiveness however necessary is not a strategy. In order to create unique and valuable positioning, different sets of activities are involved. Strategy requires Read more
April 2012 Event Re-Cap
Posted on | April 30, 2012 | Leave a Comment
“Platforms for the Next Wave” with Rick Chavez, General Manager for Microsoft Advertising’s Online Services Division
By Chen Zou
Rick Chavez heads Microsoft’s advertising Online Services organization, which delivers solutions that enable companies to connect and deeply engage with their customers. In this capacity, the marketing solutions team spans field sales, strategic, product marketing, and R&D organizations.
With over 20 years’ experience as an entrepreneur and advisor, he’s been helping organizations build substantial market and competitive value through commercializing technology products, services and management approaches. Prior to joining Microsoft, Rick was a managing director at TCG Advisors, a boutique strategy and transformation firm based in Silicon Valley.
Rick kicked off his speech sharing his thoughts on today’s digital trends, which also coincides with Microsoft’s. Today’s digital trends, as we might feel, are Read more
Featured Article
Posted on | April 3, 2012 | Leave a Comment
A Perspective on P-Camp Saturday, March 24, 2012
By Jae Kim
Product Management: Minimum Viable Product
I was at 5th annual SVPCamp today. There were several hundreds of product managers, entrepreneurs, programmers and designers to share ideas and network. It was my second time at the event. It felt great to connect with fellow product managers in Silicon Valley. For those of you who missed SVPCamp 2012, I highly recommend that you attend the next year event. I found that SVPCamp is the single best event for product managers to network and exchange ideas about product management challenges.
This year there were several sessions around minimum viable product (MVP). Discussions ranged from what MVP is, how to use it to reduce risk of launching a new product and Read more
March 2012 Event Re-Cap
Posted on | March 18, 2012 | Leave a Comment
“The Secrets of Unlocking Access to Venture Capital – as a Career or for Funding” with Ravi Belani, Venture Capitalist and Instructor at Stanford University
by Dan Galatin
Ravi Belani, a venture capitalist and instructor at Stanford, presented at the March 7th meeting of the SVPMA. Mr. Belani discussed techniques for gaining access to VC funding, understanding term sheets, and even transitioning to venture capital as a career. He focused on providing information that is not readily available on the web but stemmed from his own experience as a venture capitalist at Draper Fisher Jurvetson.
Fundraising pitches should include certain common elements such as information about Read more
February 2012 Event Re-Cap
Posted on | February 22, 2012 | Leave a Comment
“Starting from Scratch? Lessons Learned From Trying to Create Software as a Service at SAP” with Mike Tschudy, VP, Product Design Group, On Demand Applications at SAP
By Tej Ravindra
In February’s SVPMA monthly meeting, Mike Tschudy shared his experience and insights on developing SAAS solutions from a scratch. Three key takeaways were: a design thinking based approach to new product development, quick prototyping and Read more
Featured Article
Posted on | February 13, 2012 | 1 Comment
What makes great Product Managers at expansion stage companies?
Choosing the right product management leader might mean success or failure for your startup. How to find great ones?
by Tien Anh Nguyen, Senior Associate at OpenView Venture Partners, an expansion-stage venture capital fund in Boston
In our portfolio companies of expansion stage software companies, the product management process is a critical function because it affects how successfully a company can evolve in its rapid trajectory from a startup to an established player in the market. Along this evolution, the company has to be constantly evolving its whole product experience to adapt to changing customer needs and to the changing market segments. The ability of the product management organization to guide and execute this process both strategically and operationally Read more
January 2012 Event Recap
Posted on | February 10, 2012 | Leave a Comment
“What Every Product Manager Needs to Know about UX” with Glen Lipka, Vice President of User Experience at Marketo
By Cindy F. Solomon
Glen Lipka is the Vice President of User Experience at Marketo where he was the first non-founder employee that ran product management and UX for several years of the company’s development. Prior to Marketo, Glen was a Senior UI Designer at Intuit, Director of User Experience at Adchemy and started his career running a thirty-person web development company in NYC during the Internet bubble. Glen has been a pioneer in websites and web applications for over 15 years, pushing the envelope in interactivity on public facing websites to Rich Internet Applications (RIA) for businesses. He speaks frequently on all aspects of building great products on the web, including NYU Stern School of Business and Stanford University.
Lipka kicked-off his talk acknowledging that most companies do not have a strong UX department and most products do not have a pleasant user experience. His definition of user experience, which he repeated several times during the presentation is; “User experience, specifically “design” is Read more
Featured Article
Posted on | January 3, 2012 | 1 Comment
Making the Case: Why Product Management Is Critical to Company Success
by Greg Geracie
Ask virtually any person inside your organization what the value of product management is and you’re likely to get a series of different answers or even quizzical looks. This is ironic, because product management is critical to company success. Although no one inside theorganization wants to eliminate product management, few people can succinctly describe its value to the organization.
This begs the question, why is it so difficult for people to understand and communicate product management’s value? Read more
12-2011 Event Review
Posted on | December 23, 2011 | Leave a Comment
“The Tyranny of Benchmarking” with Mike Harding, Vice President of Juniper Networks
by Nate Zou
Mike Harding is an entrepreneur; mixing business and technology to solve hard problems. Over his 25-year career, Harding has founded seven startups and has had four successful exits. Two of these were dismal failures, for which Mike bears complete responsibility. He indicates that these failures represent at their worst “the most expensive business school in the world” and at their best “the most valuable learning experience about business, technology, and self.” Read more
11-2011 Event Review
Posted on | November 17, 2011 | Leave a Comment
“The Journey of Mobile Computing – Yesterday, Today, and Tomorrow” with Anthony Yung, Group Manager, Product Management, Intel
by Dan Galatin
Anthony Yung, Group Manager of Product Management at Intel, presented at the November 2nd meeting of the SVPMA. Mr. Yung discussed the history of mobile computing, major milestones over the years, and some of the lessons learned from notable product successes and failures. Although he focused his analysis on mobile computing, many of the themes he introduced naturally apply to other quickly-evolving sectors as well.
Mr. Yung demonstrated the usefulness of taking a “big history” approach in understanding the development of mobile computing over the decades. In this approach, Read more