Next Workshop

Product Management:
Five Fundamentals of Market Leadership


John Mansour of ZIGZAG Marketing

When:
Saturday January 26, 2008
Continental Breakfast will be served

8:30am Registration/networking/breakfast
9:00am Workshop
Noon Wrap-up/networking

John Mansour, ZIGZAG Marketing

Location (Updated location !!!):
Network Meeting Center at the TechMart [Map]
5201 Great America Parkway
Santa Clara, California 95054

Register online here until Wednesday, January 23rd
Walk-ins welcome.
 
Cost

Overview
This half-day seminar provides an introduction to best practices in product management that need to be the center of every product company. Learn a systematic approach for aligning core competencies with the most lucrative markets to become a market leader.

Agenda

Market Assessment
Learn how a data driven approach to understanding and prioritizing target markets can put the entire company on a fast track to growth – and eliminate time-consuming debates and discussions.

Strategy & Org Structure
Learn how a single strategy based on factual market information and a well balanced product delivery team can reduce churn across the entire organization and grow healthier revenue streams.

Product Release Planning & Execution
Learn how to eliminate chaotic product planning silos and create cohesive product planning and release cycles around higher value solutions. Make it easier to plan, build, market, sell and deliver.

Product Design & Development
Learn pre-emptive techniques to improve product usability, eliminate expensive re-do’s and keep development projects on schedule and within budget.

Product Readiness & Rollout
Learn how to get better at marketing, selling and delivering the products you have today to increase the average sale and create more customer references

Take-Away
A framework that’s simple for the entire organization to understand and follow.

Who Should Attend?

• Executives learn why product management has a bigger impact on the top line than any other function in the company.
• Product Managers & Marketers get a fresh perspective on their role and learn what it takes to become a stronger leader.
• Managers & Team Leads learn what product management is, what it isn’t, and how to support the overall product charter.
  

Speaker Bio:
John Mansour, Founder, ZIGZAG Marketing
In 2001 John formed ZIGZAG Marketing with a single goal in mind - simplify the steps between good ideas and product revenue.

In the 15 years prior to ZIGZAG Marketing, John was a pre-sales consultant, product marketing manager, product manager, director of product management and marketing, and vice president of marketing with blue-chip companies including MSA and Dun & Bradstreet, mid-market companies including Geac and Symix Systems, and start-ups with really bad names. John's product experience includes everything from managing a portfolio of legacy products to planning and launching a multitude of new products.

John is currently the Chairman of the Product Management Society for the Technology Association of Georgia (TAG) and serves on the Board of Directors for TAG.

SVPMA Workshop Series:
The Silicon Valley Product Management Association (SVPMA) was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field.  The goal of the SVPMA Workshop Series is to provide our members hands-on, interactive product management training delivered by leading consulting and professional services companies, lecturers and trainers.

Membership Promotions
Check out our great member promotions for the month and special pricing on annual membership

If you would like to become an annual member of the SVPMA and enjoy all the benefits including the Members-Only Fast-Track, then join securely on-line by clicking here.