Events

Next Meeting

Special Events

Meeting Archive

Next Workshop

Signup for event notification

Meeting Archives

 

Click on the event for a detailed summary and/or to download presentations.

-2002-

November 6th
Applying the Chasm Group Model to Product Management
Speaker: Paul Wiefels, Partner, Chasm Group

October 2nd
How to Segment a Market and Determine Price Points
Speaker: Robin Purohit, VP Product Management, Veritas

September 4th
Personas: A Sure Cure for the Ailing Market Requirements Document
Speaker: Barbara Nelson, Pragmatic Marketing

August 10th
2nd Annual SVPMA Picnic

July 10th
Working With Industry Analysts 101
Speakers: Erin Kinikin and John Ragsdale, Giga Information Group

June 5th
Politics in the Workplace
Speaker: Bob Dunham, founder and CEO of Enterprise Design

May 1st
Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model

Speaker: Susanne Kushner, Lecturer at UC Berkeley Extension

April 3rd
Creating a Go To Market Channel Strategy
Speaker: Stephanie Piché, CEO/President, Key Practices, Inc.

March 6th
Real Time Competitive Analysis
Speakers: Ann Osborne, Osborne Marketing Group and
Jon Koomey, Ph.D., Staff Scientist at Lawrence Berkeley

February 11th
Best Practices in Product Management
co-Hosted by: SDF (Software Development Forum), Marketing Special Interests Group

January 9th
Top 10 Ways to Roll out New Products Successfully to your Field
Speaker: Kathleen Gogan , VP Marketing, Eloquent Location: Eloquent, Inc.

A 501(c)(6)
Non-profit Organization