Meeting
Archives
Click on the
event for a detailed summary and/or to download presentations.
-2002-
November
6th
Applying the
Chasm Group Model to Product Management
Speaker:
Paul Wiefels, Partner, Chasm Group
October 2nd
How to Segment
a Market and Determine Price Points
Speaker: Robin Purohit, VP Product Management, Veritas
September
4th
Personas: A
Sure Cure for the Ailing Market Requirements Document
Speaker: Barbara Nelson, Pragmatic Marketing
August 10th
2nd Annual SVPMA Picnic
July 10th
Working With
Industry Analysts 101
Speakers: Erin Kinikin and John Ragsdale, Giga Information Group
June 5th
Politics in
the Workplace
Speaker:
Bob Dunham, founder and CEO of Enterprise Design
May 1st
Successful Brand
Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model
Speaker:
Susanne Kushner, Lecturer at UC Berkeley Extension
April 3rd
Creating a Go
To Market Channel Strategy
Speaker: Stephanie Piché, CEO/President, Key Practices, Inc.
March 6th
Real Time Competitive
Analysis
Speakers: Ann Osborne, Osborne Marketing Group and
Jon Koomey, Ph.D., Staff Scientist at Lawrence Berkeley
February
11th
Best Practices in Product Management
co-Hosted by: SDF (Software Development Forum), Marketing Special
Interests Group
January 9th
Top 10 Ways
to Roll out New Products Successfully to your Field
Speaker: Kathleen Gogan , VP Marketing, Eloquent Location: Eloquent,
Inc.
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