Author: Brendon

Beware! The “Dirty Dozen” Product Management Career Traps to Avoid

Ever feel like you’re just stumbling along in the dark as you navigate your career path in product management? If you’re feeling frustrated, confused, or unsure as to whether you’re on the right track, you’re not alone. Only recently has product management as a career begun to be formalized in university and professional education settings.…
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Making Great Strategy: Arguing Your Way to Strategic Clarity

Is strategy a participation sport at your company? In these chaotic, fast-changing times, everyone should be empowered to contribute. Yet, do you feel more confused about your company’s strategy than ever, or your role in it?  Does the annual planning process make you cringe?  Many executives are frustrated by and/or omitted from their strategy process. …
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How Pricing Accelerates Your Product Management Career

You may not be the one setting prices for your product, but understanding pricing makes you a better product manager. Your most important job is to define successful products. A successful product is one that is accepted by the market and makes money for your company. Price is crucial to both of these. Yet a…
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Making Your Product Famous: What Product Managers Need To Know About PR

As Product Managers, Entrepreneurs, Product Marketers, Owners & Designers, we’ve all dreamed of our own “Steve Jobs” moment, introducing a world-changing product onstage, and making our product famous on stage, screen, the press, and the Internet.  PR coverage is essential for many successful product launches, but how many of us really know today’s media landscape? …
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Start with Experiments: A Product Discovery Approach You Will Actually Use

How can you be customer-centric and hit your deadlines? Product discovery is the best way to validate and test ideas before they are sent to engineering. But teams have trouble being efficient at discovery. They fail to extract enough meaningful insights to make it worth the effort and so they go back to their bad…
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How to Get Salespeople to Love, Promote, and Grow your Product Success

The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Panel Discussion: Rewards and Challenges of Being a Product Manager

An enlightening panel discussion with some of our current SVPMA Board members, who are also experienced Product Management professionals, talking about the rewards and challenges of being a product manager. We will share major do’s and don’ts of product management, as well as “tales from the field”. We will touch on some typical rewards of…
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Translating User Needs Into Products That Matter

We can all build cool technology for the sake of cool technology. However, to build something that matters, that can impact a patient’s outcome or quality of life, you need to dig deep and truly understand what problem you are solving and why. In the medical device world, you need to balance these user needs…
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PM Mythbusting: The 7 Myths That Stymie PM Impact (and Careers)

“Product mistakes are good and should be celebrated.”  “You must secure quick wins in your first 90 days as a leader.”  “A surefire path to higher compensation is to secure a bigger title at your next job.”  In this talk, Shreyas will share why these commonly-held beliefs (and other similar ones) are not only false…
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How to Supercharge Your Offshore Product Teams

Why do companies often face crippling challenges when working with offshore, remote, and geographically dispersed teams?  All those challenges boil down to one core problem: the team’s effectiveness. How we make our teams as successful as possible, unleashing everyone’s creativity and productivity, depends on the culture we foster.  The companies that reap the greatest rewards…
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