Author: Brendon

A photo of Roger Grannis

How to Get Salespeople to Love, Promote, and Grow your Product Success

The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Panel Discussion: “Rewards and Challenges of Being a Product Manager” – AMA style

An enlightening panel discussion with some of our current SVPMA Board members, who are also experienced Product Management professionals, talking about the rewards and challenges of being a product manager. We will share major do’s and don’ts of product management, as well as “tales from the field”. We will touch on some typical rewards of…
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Translating User Needs Into Products That Matter

We can all build cool technology for the sake of cool technology. However, to build something that matters, that can impact a patient’s outcome or quality of life, you need to dig deep and truly understand what problem you are solving and why. In the medical device world, you need to balance these user needs…
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PM Mythbusting: The 7 Myths That Stymie PM Impact (and Careers)

“Product mistakes are good and should be celebrated.”  “You must secure quick wins in your first 90 days as a leader.”  “A surefire path to higher compensation is to secure a bigger title at your next job.”  In this talk, Shreyas will share why these commonly-held beliefs (and other similar ones) are not only false…
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How to Supercharge Your Offshore Product Teams

Why do companies often face crippling challenges when working with offshore, remote, and geographically dispersed teams?  All those challenges boil down to one core problem: the team’s effectiveness. How we make our teams as successful as possible, unleashing everyone’s creativity and productivity, depends on the culture we foster.  The companies that reap the greatest rewards…
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Product Professionals: Updating & Using Your Resume as Your Personal “Product Brochure”

We product managers and product marketers are typically so busy with our products that we often do not get around to managing our careers by marketing ourselves effectively. When did you last update your personal marketing document – your resume? With the pace of industry change, you can never be certain when role-changes and opportunities…
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A photo of Rich Mironov

What Do Product Leaders Do? (and How Can I Become One?)

Career paths for product folks are murky, job responsibilities are unbounded, and most of us got our first product management jobs accidentally or through internal transfers.  Opportunities for advancement can be just as unclear. If you’re already a product manager, where do you go next? We’ll break down the problem a bit: What do product…
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A photo of Ed Hoffman

Designing and Sustaining High Performance Teams

To become an effective product manager requires practice and repetition, just as it does for successful athletes and musicians. This three-hour interactive session will provide the foundation for the factors that lead to product team success. We will establish a logical framework for team performance, based on the concept of “social contexts” as a driver…
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A photo of Deepti Chefekar

Impact of AI in Business

By applying right AI technology, businesses can achieve operational efficiency, minimize operational costs, save time, and increase productivity. AI’s cognitive intelligence can enable businesses to make informed decisions by analyzing past trends. AI automation can streamline processes and minimize operational and human errors. Businesses can gain deeper insights into their customers by understanding customer preferences…
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Accelerating Value: Lean Flow and Kanban in Product Management and Development

All too often our product development process feels like a congested highway: everyone is working hard yet we’re just not getting anywhere fast. In this session, lean product management expert Greg Cohen will discuss the principles and rules to restore the flow of value in the product development process and becoming a high performing product organization.…
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