Tag: Ideation

Experience the Customer Discovery Process While Shaping the Future of SVPMA

When Wednesday, October 11, 2023 from 6:30pm to 8:30pm PT Topic Experience the Customer Discovery Process While Shaping the Future of SVPMA Speakers SVPMA Board Summary This month’s meeting is a break from tradition and serves a dual purpose – come join us to enhance your Customer Discovery skills while offering customer input into the…
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steve johnson

Unleashing the Power of ChatGPT in Product Management with Steve Johnson, CEO, Product Growth Leaders

Summary ChatGPT has exploded in popularity with the fastest consumer product adoption in history. But what is it and how can it be used in your job? Join us as Steve Johnson discusses using ChatGPT for product management tasks with a practical breakout to use the tool and techniques with your product. He will discuss:…
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Product-Market Fit Secrets Revealed: Simple Steps to Market Selection with Theresa Lina, Silicon Valley Strategist and Author

Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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Category Leadership – Magic or Myth? with Ken Rutsky, Consultant, Speaker, Author

Summary Every startup wants to be the next Salesforce, zScaler, or Slack, the creators and dominant forces in their categories.  Beyond accelerating enterprise value growth, category leadership can create a market magic that thrills customers, investors, and employees and also drives competitors crazy with envy.   However, many CEOs and product leaders consider category leadership difficult,…
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Future Family eating dinner in 1999, as imagined in the 1960's.

Happy New Year, Welcome 2021!

As our very long (and short) year of 2020 has drawn to a close, and people begin to look towards the future, I thought I’d share a video I found both amusing and thought provoking. In 1967, Ford/Philco captured their view of what the far-in-the-future year 1999 would look like. Nearly 20 years after this…
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A photo of a stack of random calendar pages

Meeting Archives 2020

Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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A photograph of Kirsten Berman

The Evolution of the Behavioral Product Manager

Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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A photo of Amy Kerdok

Translating User Needs Into Products That Matter

We can all build cool technology for the sake of cool technology. However, to build something that matters, that can impact a patient’s outcome or quality of life, you need to dig deep and truly understand what problem you are solving and why. In the medical device world, you need to balance these user needs…
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A photo of a stack of random calendar pages

Meeting Archives 2019

Meeting Archives 2019 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Workshop – Storytelling Skills for Product Management Success: How to Motivate Others, Communicate Priorities, and Secure Support for Your Initiatives

April 2019 WorkshopStorytelling Skills for Product Management Success: How to Motivate Others, Communicate Priorities, and Secure Support for Your InitiativesJD Schramm, Senior Lecturer/Faculty Director, Columbia CDL (Bay Area) Lecturer, Stanford Graduate School of Business