It’s one thing to plan and launch new products for a market and customer base you know well and that is eagerly anticipating your new offering. What do we need to do differently when starting with a blank slate and no customers at all? Plenty, it turns out. And who better to educate us than…
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This talk will walk through a real-world case study of how OKRs are used to create a product roadmap while tracking execution for a wildly successful marketplace like Shipt. Shipt is a retail tech company and independently operated subsidiary of Target Corp. Available in more than 5,000 U.S. cities, it received Newsweek’s America’s Best Customer…
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How often are you told, “Your products need to deliver more measurable, strategic value to customers.” You may even hear, “Your product needs to be so valuable that it sells itself!” But what does “strategic value” mean, exactly, and what should you specifically be doing to make that happen? Delivering products with measurable strategic value…
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Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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As product professionals, we spend a lot of time outlining, refining, and building the product vision. Product professionals set the direction for the product and sometimes even the company. One visually articulates their thinking into the product roadmaps and communicates with the audience, helping them understand what is possible and why they should care. But…
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Summary Startups are brutal. For many startups, the most grueling part is fundraising. The consequences of under or overestimating this challenge can be fatal. Teams that don’t account for creating fundable milestones will die, while those that over rotate on one-off demos, risk losing time and burning out their teams. The most skilled founders and…
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Learn to create an outcomes-based roadmap using a bottoms-up approach and a top-down approach with affiliated business metrics. Join us via Zoom for Jessica’s talk to learn how to connect product development to the corporate strategy. When Wednesday, April 13, 2022 from 6:30pm to 8:30pm PST Topic Why Should We Care? Connecting Product Development to…
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As our very long (and short) year of 2020 has drawn to a close, and people begin to look towards the future, I thought I’d share a video I found both amusing and thought provoking. In 1967, Ford/Philco captured their view of what the far-in-the-future year 1999 would look like. Nearly 20 years after this…
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Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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