There is an old adage in business: “Sell the sizzle, not the steak.” Emotionally hook them with benefits, not features. And how exactly does the infamous squirrel play a part in all of this? Attend our workshop to find out more! Topic What A Squirrel Can Teach Us about Communicating Value Speaker Neil Baron, B2B…
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Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products. Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products. Similarly, the development of intellectual property assets can help…
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Are customers failing to see what sets your company or product apart? What is pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many companies or their products look alike. They are then forced to compete on price alone. Instead,…
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The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Meeting Archives 2019 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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April 2019 WorkshopStorytelling Skills for Product Management Success: How to Motivate Others, Communicate Priorities, and Secure Support for Your InitiativesJD Schramm, Senior Lecturer/Faculty Director, Columbia CDL (Bay Area) Lecturer, Stanford Graduate School of Business
Lots of good products fail. There are many reasons, but one of the most common is the inability to connect with the market or build the right product for the market. In this session, Jill will share some important lessons she learned (the hard way) about successfully bringing a product to market. Topics: Increasing your…
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At heart, Product Managers should be great storytellers and communicators. They should be able to craft compelling and bold narratives to justify a new initiative to executive, or outline heroic quests to ignite engineering and sales teams’ excitement to build and sell that next great product. At the same time, great Product Managers have a…
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Whether it be digital or feed on the street competitive intelligence, the role of how Product Management uses competitive intelligence in influencing product direction is not often talked about. In this talk, Wayne Greene will talk about: How CI is used in the different phases of the product life cycle How to avoid getting lost…
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