Tag: video

Translating User Needs Into Products That Matter

We can all build cool technology for the sake of cool technology. However, to build something that matters, that can impact a patient’s outcome or quality of life, you need to dig deep and truly understand what problem you are solving and why. In the medical device world, you need to balance these user needs…
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PM Mythbusting: The 7 Myths That Stymie PM Impact (and Careers)

“Product mistakes are good and should be celebrated.”  “You must secure quick wins in your first 90 days as a leader.”  “A surefire path to higher compensation is to secure a bigger title at your next job.”  In this talk, Shreyas will share why these commonly-held beliefs (and other similar ones) are not only false…
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Product Professionals: Updating & Using Your Resume as Your Personal “Product Brochure”

We product managers and product marketers are typically so busy with our products that we often do not get around to managing our careers by marketing ourselves effectively. When did you last update your personal marketing document – your resume? With the pace of industry change, you can never be certain when role-changes and opportunities…
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What Do Product Leaders Do? (and How Can I Become One?)

Career paths for product folks are murky, job responsibilities are unbounded, and most of us got our first product management jobs accidentally or through internal transfers.  Opportunities for advancement can be just as unclear. If you’re already a product manager, where do you go next? We’ll break down the problem a bit: What do product…
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Impact of AI in Business

By applying right AI technology, businesses can achieve operational efficiency, minimize operational costs, save time, and increase productivity. AI’s cognitive intelligence can enable businesses to make informed decisions by analyzing past trends. AI automation can streamline processes and minimize operational and human errors. Businesses can gain deeper insights into their customers by understanding customer preferences…
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So I Didn’t Get the Job, Now What?

Finding a new job is emotionally and physically draining. In all honesty, finding a new job… stinks. Tom will be leading a discussion on the skills necessary to find a job and how to make the job search process enjoyable. He will discuss everything from writing an awesome resume, pro-active networking, company outreach, interviewing like a…
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Game Face: Hone Your Storytelling and Communication Skills

At heart, Product Managers should be great storytellers and communicators. They should be able to craft compelling and bold narratives to justify a new initiative to executive, or outline heroic quests to ignite engineering and sales teams’ excitement to build and sell that next great product. At the same time, great Product Managers have a…
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Competitive Intelligence: The PM Perspective

Whether it be digital or feed on the street competitive intelligence, the role of how Product Management uses competitive intelligence in influencing product direction is not often talked about. In this talk, Wayne Greene will talk about: How CI is used in the different phases of the product life cycle How to avoid getting lost…
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From Product Management to Journey Management

As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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Build Your Story: You Won’t Win Without It

To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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