We product managers and product marketers are typically so busy with our products that we often do not get around to managing our careers by marketing ourselves effectively. When did you last update your personal marketing document – your resume? With the pace of industry change, you can never be certain when role-changes and opportunities…
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Career paths for product folks are murky, job responsibilities are unbounded, and most of us got our first product management jobs accidentally or through internal transfers. Opportunities for advancement can be just as unclear. If you’re already a product manager, where do you go next? We’ll break down the problem a bit: What do product…
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By applying right AI technology, businesses can achieve operational efficiency, minimize operational costs, save time, and increase productivity. AI’s cognitive intelligence can enable businesses to make informed decisions by analyzing past trends. AI automation can streamline processes and minimize operational and human errors. Businesses can gain deeper insights into their customers by understanding customer preferences…
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Finding a new job is emotionally and physically draining. In all honesty, finding a new job… stinks. Tom will be leading a discussion on the skills necessary to find a job and how to make the job search process enjoyable. He will discuss everything from writing an awesome resume, pro-active networking, company outreach, interviewing like a…
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At heart, Product Managers should be great storytellers and communicators. They should be able to craft compelling and bold narratives to justify a new initiative to executive, or outline heroic quests to ignite engineering and sales teams’ excitement to build and sell that next great product. At the same time, great Product Managers have a…
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Whether it be digital or feed on the street competitive intelligence, the role of how Product Management uses competitive intelligence in influencing product direction is not often talked about. In this talk, Wayne Greene will talk about: How CI is used in the different phases of the product life cycle How to avoid getting lost…
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As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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How do recruiters really evaluate product management candidates? Why do some people find jobs more easily than others? If you’re curious to know the answers to questions like these, then come to the SVPMA recruiter panel. This event will include senior recruiters from leading companies that hire professionals in product management and product marketing. This…
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Being a manager involves tapping into changing patterns of work to find, hire, and get the most out of your team. Significant changes in our environment in the past decade – mobile device proliferation, widespread use of sharing/collaboration apps, ubiquitous video conferencing, and growth of social networking – have had a profound impact on those responsibilities. How…
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