Topic and Speaker:

"Storytelling Skills for Product Management Success: How to Motivate Others, Communicate Priorities, and Secure Support for Your Initiatives" with JD Schramm, Senior Lecturer/Faculty Director, Columbia CDL (Bay Area), Lecturer, Stanford Graduate School of Business


Saturday, April 13th from 8:30am to 12noon


Embassy Suites Santa Clara – Silicon Valley
(conference rooms are on the 2nd floor)
2885 Lakeside Drive
Santa Clara, CA 95054


8:30am: Networking and continental breakfast
9am: Workshop
12noon: Wrap-up and networking


$25 for pre-registered members and $40 for pre-registered non-members who register by the Wednesday just prior to the workshop (add $10 after Wednesday)
** Credit cards only - no cash or checks accepted at the door


Learn the essential ingredients for a well-told story that will help you to motivate others, communicate priorities, and secure support for your initiatives. In this highly interactive session, JD Schramm will provide proven frameworks for effective stories, video examples from a wide range of films, and detailed instruction to allow participants to craft and share effective stories at work. Time will be spent looking at both concise, simple stories as well as how to use data effectively as a narrative tool.

Participants will:

Gain a clear understanding of the 7 steps to successful storytelling
Craft a delivery their own story to a small group of peers for feedback
Learn the essentials of storytelling with data
Immerse themselves in an unfamiliar data set and craft a story
Receive several practical and immediate tools for improving their stories

This highly interactive workshop will be based on the work of Nancy Duarte & Patti Sanchez's book Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. Schramm will also reference Cole Nussbaumer Knaflic's Storytelling with Data: A Data Visualization Guide for Business Professionals. You are not required to purchase these two references.

About the Speaker:

JD Schramm is in his 12th year at Stanford's Graduate School of Business where he teaches a number of elective courses in communication. In 2018, he took on leadership of Columbia University's West Coast location in San Francisco where several masters degrees are now offered for working professionals including Technology Management, Applied Analytics, and Strategic Communication. As a TED speaker and coach, Schramm is a sought-out speaker at events and conferences on a wide range of communication topics. He has consulted to a number of firms including Qualtrics, Facebook, Dropbox, Salesforce, Jane Street, AQR Capital, Adams Street Partners, Amgen, NASA, and Augmedix. He and his husband Ken have three children and make their home in San Francisco.

SVPMA Workshop Series
The Silicon Valley Product Management Association (SVPMA) was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field. The goal of the SVPMA Workshop Series is to provide our members hands-on, interactive product management training delivered by leading consulting and professional services companies, lecturers, and trainers.

Note: Workshop fees are non-refundable and non-transferable. Active paid SVPMA members pay a reduced rate for the workshops. Enroll or Renew your annual membership now! Check out the benefits of membership.