Featured Article

Posted on | November 10, 2012 | Comments Off on Featured Article

Gamification – more than just points, badges and leaderboards!

By Lesley Brownlie

Gamification is becoming a much more common business practice. The definition of gamification is intentionally broad since there are many different ways of incorporating game design thinking and techniques into non-game contexts. Gamification can be applied to:
· external business processes (customer engagement)
· internal business engagement (employee productivity)
· personal behavior change (health and wellness)

In general, the goal of gamification is to change user (or more appropriately ‘player’) behavior by designing fun and Read more