July 2014 Event

Posted on | August 3, 2014 | Comments Off on July 2014 Event

Better Strategic Product and Business Decisions for Complex Global Markets with Liesl Leary, Director of Marketing at SDL

by Lisa Rathjens 

When product managers think about bringing their products to global audiences, translation of the product content is of first importance.  This is an expensive endeavor, but generally well understood and straightforward.  However, for a product to be successful in a foreign market, is translation of content enough? Read more

Featured Article

Posted on | February 3, 2014 | Comments Off on Featured Article

“The Most Commonly Cited Reasons for a Failed Product Launch”

By Greg Geracie, President, Actuation Consulting 

Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are several reasons why this area is so problematic Read more