"From Product Management to Journey Management" with Kerry Bodine, CEO, Kerry Bodine & Co.

When and Where: 
Wednesday, December 5th in Palo Alto

As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have yet to encounter a Journey Manager within their organizations -- or to develop a working knowledge of their typical job responsibilities and challenges. That's because journey managers are still relatively rare.




"How to Dominate Your Market as the Go-To: A Step-by-Step Guide" with Theresa Lina Stevens, Lina Group, Inc.

When and Where: 
Saturday, December 8th in Santa Clara


How do some companies and products grow like crazy and each become the premium-priced Go-To in their markets – the first name that comes to mind as the superior solution to a particular market problem – while others must compete on price and watch margins shrink? The difference is that the Go-To follows a time-tested, four-part approach to market dominance that leads to not just short-term but truly sustainable differentiation and growth.





The Silicon Valley Product Management Association (SVPMA) is an organization that was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field. READ MORE >

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