When and Where:
Saturday, December 8th in Santa Clara
How do some companies and products grow like crazy and each become the premium-priced Go-To in their markets – the first name that comes to mind as the superior solution to a particular market problem – while others must compete on price and watch margins shrink? The difference is that the Go-To follows a time-tested, four-part approach to market dominance that leads to not just short-term but truly sustainable differentiation and growth.
The Silicon Valley Product Management Association (SVPMA) is an organization that was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field. READ MORE >