The Silicon Valley Product Management Association (SVPMA) is an organization that was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field.

The goal of SVPMA is to provide a forum for education, networking and community amongst those who work in product management. That includes, but is not limited to Product Managers, Product Marketing Managers, Marketing Managers, Directors of Product Management, and VPs of Product Management.

We meet every month with speakers, panels or presentations that focus on day-to-day issues, career development, emerging trends or any other issues that strike our fancy.

SVPMA is a grass-roots organization, which means members of our group are responsible for planning events, communicating with other members, staffing events, fundraising and finding space to hold our meetings.


Our mission is to provide Product Management professionals with networking, training and career acceleration opportunities. Through monthly speaker meetings, quarterly workshops and quarterly networking and social events, SVPMA helps Product Management professionals to be more effective in both day-to-day work as well as managing their overall careers.


It all started during the Spring of 2000.

Bill Kong, a product manager in the Silicon Valley attended a training class given by Pragmatic Marketing. One of the benefits of the class was getting to interact with others working in or with product management groups.

Bill and other attendees lamented that there was no organization that allowed them to discuss issues with others who may have similar problems or better yet, someone who may have already solved a particular issue and was willing to share the solution with others.

Included in the materials of the Pragmatic Marketing program was access to their online bulletin board, which allowed attendees to post questions and see all the replies. Bill posted a question about whether anyone would be interested in the formation of a group to discuss many of the issues that had been talked about informally at the training class.

Given the outstanding response on just the bulletin board, Bill arranged (with the blessing of the folks at Pragmatic Marketing) to send a message to folks in the San Francisco Bay area who had taken the same training course and might be interested in forming a fledgling group.