About Us

Silicon Valley Product Management Association (SVPMA) is a non-profit organization. Our goal is to provide a forum for education, networking, and community for Product Managers, Product Marketing Managers, Marketing Managers, Directors of Product Management, VPs of Product Management, and other related professionals to be more effective in their careers.

We host meetings, workshops, networking, and social events with speakers, panels, or presentations that focus on day-to-day issues, career development, and emerging trends. Members of our group are responsible for planning events, communicating with other members, staffing events, and fundraising.


It all started during the Spring of 2000 when Bill Kong attended a training class given by Pragmatic Marketing. One of the benefits of the class was getting to interact with others working in or with product management groups. Bill and other attendees lamented that there was no organization that allowed them to discuss issues with others who may have similar problems or better yet, someone who may have already solved a particular issue and was willing to share the solution with others. Bill later posted a question to Pragmatic Marketing’s online bulletin board about whether anyone would be interested in the formation of a group to discuss many of the issues that had been talked about informally at the training class. Given the outstanding response, Bill arranged (with the blessing of the folks at Pragmatic Marketing) to send a message to folks in the San Francisco Bay area who had taken the same training course and might be interested in forming a fledgling group. And that is how it all started…