Events

Monthly Event - "Build Your Story - You Won't Win Without It" with Tim Johnson and Ken Rutsky

When and Where: 
Wednesday, November 7th in Palo Alto

Summary:  
To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here's the catch, it's not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key metrics hike up to 6x.

In this rapid fire discussion you will build your breakthrough story using a proven methodology implemented by both large and small companies including FireEye, Electric Cloud, Jumio, and Nimsoft and inspired by the same model used by Disney and George Lucas.

Workshop - "How to Dominate Your Market as the Go-To: A Step-by-Step Guide" with Theresa Lina Stevens, Lina Group, Inc.

When and Where: 
Saturday, December 8th in Santa Clara

Summary:
How do some companies and products grow like crazy and each become the premium-priced Go-To in their markets – the first name that comes to mind as the superior solution to a particular market problem – while others must compete on price and watch margins shrink? The difference is that the Go-To follows a time-tested, four-part approach to market dominance that leads to not just short-term but truly sustainable differentiation and growth.