Events

A photo of Jill Soley

A Good Product is Not Enough

Lots of good products fail.  There are many reasons, but one of the most common is the inability to connect with the market or build the right product for the market.  In this session, Jill will share some important lessons she learned (the hard way) about successfully bringing a product to market. Topics: Increasing your…
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A photo of Tom Brouchoud

So I Didn’t Get the Job, Now What?

Finding a new job is emotionally and physically draining. In all honesty, finding a new job… stinks. Tom will be leading a discussion on the skills necessary to find a job and how to make the job search process enjoyable. He will discuss everything from writing an awesome resume, pro-active networking, company outreach, interviewing like a…
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A photo of Brendon Wilson

Game Face: Hone Your Storytelling and Communication Skills

At heart, Product Managers should be great storytellers and communicators. They should be able to craft compelling and bold narratives to justify a new initiative to executive, or outline heroic quests to ignite engineering and sales teams’ excitement to build and sell that next great product. At the same time, great Product Managers have a…
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A photo of Wayne Greene

Competitive Intelligence: The PM Perspective

Whether it be digital or feed on the street competitive intelligence, the role of how Product Management uses competitive intelligence in influencing product direction is not often talked about. In this talk, Wayne Greene will talk about: How CI is used in the different phases of the product life cycle How to avoid getting lost…
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Meeting Archives 2018

Meeting Archives 2018 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Workshop…
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How to Dominate Your Market as the Go-To: A Step-by-Step Guide to Standing Out in a Crowded Market for Higher Margins and Sustainable Growth

December 2018 Workshop by Theresa Lina Stevens, President, Lina Group, Inc. (Slides not available).

A photograph of Kerry Bodine

From Product Management to Journey Management

As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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Build Your Story: You Won’t Win Without It

To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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SVPMA Job Fair 2018

October 2018SVPMA Job Fair (No archived content is available from this meeting) #Career #Startups #Entrepreneurship #Project_Mgmt #Marketing #Development #Design #Org

Recruiter Panel

How do recruiters really evaluate product management candidates? Why do some people find jobs more easily than others? If you’re curious to know the answers to questions like these, then come to the SVPMA recruiter panel.  This event will include senior recruiters from leading companies that hire professionals in product management and product marketing. This…
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