Events

From Product Management to Journey Management

As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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Build Your Story: You Won’t Win Without It

To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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Recruiter Panel

How do recruiters really evaluate product management candidates? Why do some people find jobs more easily than others? If you’re curious to know the answers to questions like these, then come to the SVPMA recruiter panel.  This event will include senior recruiters from leading companies that hire professionals in product management and product marketing. This…
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How Tech Has Changed Management… The Challenges and the Opportunities

Being a manager involves tapping into changing patterns of work to find, hire, and get the most out of your team. Significant changes in our environment in the past decade – mobile device proliferation, widespread use of sharing/collaboration apps, ubiquitous video conferencing, and growth of social networking – have had a profound impact on those responsibilities. How…
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Business Strategy for Product Managers

At the heart of all Product Management activities is the desire to make our products successful and beat our competition. Yet most of us spend little time thinking about our market from a strategic perspective and creating a plan to achieve durable advantages. This talk examines business strategy fundamentals and how product managers can use business strategy…
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Taking Your LinkedIn Profile to the Next Level

Your LinkedIn profile is an important part of your online presence. It can make a strong impact on people who view it and draw interest in your professional achievements. However, it is challenging to distinguish yourself from the half a billion other users who want to stand out for the good of their careers. Learn not only…
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Create Groundbreaking Solutions, Faster: Design Sprint Session for Product Leaders

In this hands-on session, we will share best practices developed from running dozens of design sprints at large companies and small startups. You’ll walk away prepared to run your most successful design sprint yet. You’ll learn: How to incorporate design-thinking and put design sprints to work for your team & projects How to engage the…
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The Formula for High Performing Teams

April Event Review: “The Formula for High Performing Teams” with Christina Wodtke, Lecturer, Stanford University, and former General Manager at Zynga By Geoff Anderson

Product Managers as Future Founders

February Event Review: “Product Manager as Future Founders” with Bob Tinker, Founder and ex-CEO, MobileIron By Steven Xiao Can product managers transition to being startup founders?  The answer is “it depends.”  In his inspiring talk, Bob Tinker, a humble founder who stepped down as CEO of MobileIron after ten years of leading the mobile security…
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Leading Global Innovation for International Market Success

January Event Review: “Leading Global Innovation for International Market Success” with Dr. Karina Jensen, Founder, Global Minds Network By Dan Galatin Karina Jensen gave a fascinating talk on how to work effectively across languages and cultures to develop products that are successful in markets around the world.  Karina began by describing the challenges of multicultural…
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