Events

Making Your Product Famous: What Product Managers Need To Know About PR

As Product Managers, Entrepreneurs, Product Marketers, Owners & Designers, we’ve all dreamed of our own “Steve Jobs” moment, introducing a world-changing product onstage, and making our product famous on stage, screen, the press, and the Internet.  PR coverage is essential for many successful product launches, but how many of us really know today’s media landscape? …
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Decorative photo of lightbulbs in a large pile (not connected or lit, and arranged to form a 'wallpaper' image, tinted blue).

Call for Content!

Are you a Product Manager, Entrepreneur, Product Marketer, or Product Designer/Creator with unique experiences, observations, and skills you would like to share with the larger community of product professionals? As part of our goal of creating more online resources and encouraging collaboration and mentoring between peers and newer PM’s, we are now accepting submissions for…
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Future Family eating dinner in 1999, as imagined in the 1960's.

Happy New Year, Welcome 2021!

As our very long (and short) year of 2020 has drawn to a close, and people begin to look towards the future, I thought I’d share a video I found both amusing and thought provoking. In 1967, Ford/Philco captured their view of what the far-in-the-future year 1999 would look like. Nearly 20 years after this…
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Meeting Archives 2020

Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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January Workshop: Mastering Virtual Persuasive Presentations – How to Get People to Zoom In Instead of Zone Out

When Saturday, January 30, 2021 from 9:15am to 12noon (PST) Where Everywhere! (online via Zoom) Agenda All times in Pacific Standard Timezone (PST) 9:15am – Networking9:30am – Workshop12noon – Wrap-up Summary Let’s face it, today’s remarkable technology lets us communicate far more quickly and frequently than ever before with clients, colleagues and friends. It also…
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Start with Experiments: A Product Discovery Approach You Will Actually Use

How can you be customer-centric and hit your deadlines? Product discovery is the best way to validate and test ideas before they are sent to engineering. But teams have trouble being efficient at discovery. They fail to extract enough meaningful insights to make it worth the effort and so they go back to their bad…
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Intellectual Property Issues in the Research, Development, and Sales of Products

Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products.  Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products.  Similarly, the development of intellectual property assets can help…
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Be The Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Are customers failing to see what sets your company or product apart?  What is pushing your prices (and margins) down?  Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth.  Yet too many companies or their products look alike.  They are then forced to compete on price alone.  Instead,…
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Meet the Career Experts: Managing Your Career in the Age of COVID

Albert Qian’s Slides Sandra Clark’s Slides Tom Brouchoud’s Slides As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers.  Career management during periods of high change and uncertainty also presents additional unique challenges.  2020 has certainly presented more change and uncertainty than any…
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How to Get Salespeople to Love, Promote, and Grow your Product Success

The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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