Product Planning for a v1.0 With Zero Existing Customers with Mahesh Ramachandran, VP, Product Management, OpsRamp, Hewlett Packard Enterprise (HPE)

photo of Mahesh Ramachandran

It’s one thing to plan and launch new products for a market and customer base you know well and that is eagerly anticipating your new offering. What do we need to do differently when starting with a blank slate and no customers at all? Plenty, it turns out. And who better to educate us than a speaker and organization that has seen it from both sides and understands the differences between the two scenarios, startup OpsRamp acquired by tech behemoth Hewlett Packard Enterprises (HPE).

Having worked with a variety of organizations, HPE product management leader Mahesh Ramachandran will share his experience and perspectives on how to conduct product planning when you have no existing customers, whether this involves a B2B or B2C offering. 

We’ll learn how to: 

  • Identify the core use cases and value propositions defining your product and its identity in the market
  • Validate your use cases with actual users (even if they are not yet customers)
  • Find and acquire early customers
  • Design a pricing structure for your product

Use different approaches for a new product from a new company versus an established company

About the Speaker

Mahesh Ramachandran leads product management for OpsRamp, an IT Operations Management subsidiary of Hewlett Packard Enterprise (HPE). Having spent ten years at OpsRamp, before and since its acquisition by HPE, his responsibilities have spanned product definition, pricing, and product strategy for the OpsRamp observability line of products. Prior to his current role, he held product management positions at VMware, NETSCOUT, and Hewlett-Packard, managing products in the observability, capacity management, and network management technology domains. Mahesh holds a BS and MS in Electrical Engineering from the University of California, Davis, and an MBA from San José State University. He also holds U.S Patent 6711619: “Method, System, and Apparatus for Distributing and Using Computer-based Applications over a Network,” earned during his first tenure at HP. Connect with him at