Tag: Lifecycle

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Meeting Archives 2018

Meeting Archives 2018 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Workshop…
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From Product Management to Journey Management

As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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Meeting Archives 2017

Meeting Archives 2017 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Branding…
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Branding for Builders

December Event Review: “Branding for Builders” with Gibson Biddle, former Netflix/Chegg VP/CPO By Geoff Anderson Gibson started with a question: If you had a $50 gift certificate for either Uber or Lyft, which would you choose?  The audience clearly had a preference for Lyft, and a short discussion about the companies’ respective reputations followed.  This was…
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Rules for Disrupting Sleepy Markets

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks By Dan Galatin Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch…
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Meeting Archives 2016

Meeting Archives 2016 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Minimum…
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What Do You Do When Google Competes With You For FREE!

May Event Review: “What do you do when Google competes with you for FREE!” with Mike Trigg, COO Hightail By Pushpa Chandrashekaraiah May 2016 Event Mike Trigg, COO of Hightail, took the SVPMA audience through Hightail’s journey in their ever-changing market landscape.  He highlighted several lessons learned and how the company worked together to find…
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Meeting Archives 2015

Meeting Archives 2015 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Product…
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7 Deadly Sins — Lessons From Silicon Valley On How To Successfully “Cross The Chasm”

June Event Review: 7 Deadly Sins — Lessons From Silicon Valley On How To Successfully “Cross The Chasm” with Michael Eckhardt, Managing Director of Chasm Institute By Dan Galatin June 2015 Event Michael Eckhardt, managing director of Chasm Institute, presented at the June 3rd meeting of the SVPMA.  Michael led a lively discussion of Chasm’s…
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Meeting Archives 2014

Meeting Archives 2014 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Shifting…
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