Mastering Discovery for Product Success: Beyond the Requirements List Successful technology offerings don’t fail due to lack of effort—they fail, in part, to incomplete discovery. This session will equip product managers and their teams with a structured approach to uncovering the true business needs behind stakeholder requests. Using the 7 Levels of Highly Effective Discovery,…
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Speaker: Donna Griffit, Author, Sticking to My Story This event is being generously hosted by medical device company, Align Technology, best known for its flagship offering, Invisalign®. We will hear brief remarks on storytelling and product management from key Invisalign executives. Description: Storytelling is all the buzz – and for good reason. It’s an essential…
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Harnessing Generative AI for Next-Gen Product Design with David Beach, Senior Customer Success Manager, Global Gen AI Lead at Amazon Web Services (AWS), Founder at Cognittex Summary: Generative AI is transforming product design by enhancing ideation, accelerating prototyping, and optimizing user experience testing to align innovations with customer needs. Description: Generative AI is transforming the…
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“The role of the product manager has evolved to influence every aspect of making a product successful.” ~ MCKINSEY REPORT; The Product Management Talent Dilemma Since 2018, Productside has been conducting a global survey to examine the skill levels of Product Managers across 15 dimensions and to create the Product Management Skills Benchmark report. In…
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Building new products or new product features in-house may or may not be the right choice. There are other options, including buying the capabilities, partnering with another company, or even acquiring altogether. How do you decide? Which factors should you take into consideration beyond a pure cost comparison? In this session, we will define each…
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In this talk, we will explore five essential habits that can significantly accelerate product development cycles. Drawing from transformative prior work as a senior executive at Fortune 500 firm Agilent Technologies, John Sadler emphasizes the importance of continuous customer contact, prioritizing quality and cadence over scope, maintaining integration throughout the development process, fostering psychological safety…
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It’s one thing to plan and launch new products for a market and customer base you know well and that is eagerly anticipating your new offering. What do we need to do differently when starting with a blank slate and no customers at all? Plenty, it turns out. And who better to educate us than…
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This talk will walk through a real-world case study of how OKRs are used to create a product roadmap while tracking execution for a wildly successful marketplace like Shipt. Shipt is a retail tech company and independently operated subsidiary of Target Corp. Available in more than 5,000 U.S. cities, it received Newsweek’s America’s Best Customer…
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Moderator and Panelists Summary As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers. Career management during periods of upheaval also presents additional unique challenges. The past few years have certainly presented more change and uncertainty than any period in recent memory. During…
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Summary What do most product managers miss when approaching their role? What stifles product innovation and business outcomes? Experienced product leader and coach, Alex Gordy believes that it is a particular “product management mindset” that combines growth mindset, customer-centricity, collaboration, accountability, and risk-taking. In this engaging and interactive presentation, he will share key ingredients for…
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