Product-Market Fit Secrets Revealed: Simple Steps to Market Selection with Theresa Lina, Silicon Valley Strategist and Author


It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on first and then which segments to expand to from there? Which set of customer needs in which subsegments do you address first? Who’s most likely to buy first?

In this highly interactive talk and discussion, Theresa Lina, author of Be the Go-To: How to Own Your Competitive Market, Charge More and Have Customers Love You For It, will share the secrets of market selection that can accelerate product-market fit, market penetration, and a dominant position in a crowded space. A Silicon Valley strategist and trusted advisor to executives at many leading technology companies, Theresa will share the secrets of market selection. She’ll also offer a simple but powerful step-by-step approach using simple tools and analytical frameworks that will give you answers.

About the Speaker

Theresa Lina is author of the bestselling book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Lina Group, Inc., which specializes in market dominance strategy, and has been involved in teaching and outreach activities at Stanford University since 2006. She has served as chief strategy and marketing officer for several technology startups and has advised executives at hundreds of companies, including Apple, Amazon, Google, Nike, Disney, Meta, Microsoft, Adobe, dozens of other recognized names, and many smaller, niche companies. She began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit within the company. Theresa is a frequent speaker and workshop leader on strategy, market leadership, and innovation.  Connect with her at and