As our very long (and short) year of 2020 has drawn to a close, and people begin to look towards the future, I thought I’d share a video I found both amusing and thought provoking. In 1967, Ford/Philco captured their view of what the far-in-the-future year 1999 would look like. Nearly 20 years after this…
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Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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We can all build cool technology for the sake of cool technology. However, to build something that matters, that can impact a patient’s outcome or quality of life, you need to dig deep and truly understand what problem you are solving and why. In the medical device world, you need to balance these user needs…
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Meeting Archives 2019 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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April 2019 WorkshopStorytelling Skills for Product Management Success: How to Motivate Others, Communicate Priorities, and Secure Support for Your InitiativesJD Schramm, Senior Lecturer/Faculty Director, Columbia CDL (Bay Area) Lecturer, Stanford Graduate School of Business (No slides available)
At heart, Product Managers should be great storytellers and communicators. They should be able to craft compelling and bold narratives to justify a new initiative to executive, or outline heroic quests to ignite engineering and sales teams’ excitement to build and sell that next great product. At the same time, great Product Managers have a…
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Meeting Archives 2018 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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