September Event Review: “How Well Do You Know Your Customer?” with Laura Klein, Author, Principal of Users Know By Dan Galatin Laura Klein gave an informative and entertaining presentation at the September 7th meeting of the SVPMA, focusing on a useful framework for understanding users and their needs: the User Map. Laura started by asking…
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January Event Review: “Hooked: How to Build Habit-Forming Products” with Nir Eyal By Rohan Balwani Dubbed by the M.I.T. Technology Review as “The Prophet of Habit Forming Technology,” Nir Eyal spoke at the January 13th meeting. He presented his ideas about the psychology behind habit forming technology and gave a 30,000 foot view of the…
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Meeting Archives 2015 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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By Daphne Lefran Research and development used to be viewed as a strenuous process with single-room focus groups, telephone interviews and paper surveys. With the advent of the internet and social media platforms, it’s gotten a lot simpler to gain useful insights into what your customers want.
June Event Review: 7 Deadly Sins — Lessons From Silicon Valley On How To Successfully “Cross The Chasm” with Michael Eckhardt, Managing Director of Chasm Institute By Dan Galatin June 2015 Event Michael Eckhardt, managing director of Chasm Institute, presented at the June 3rd meeting of the SVPMA. Michael led a lively discussion of Chasm’s…
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Meeting Archives 2014 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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“Shifting To An Experimental Mindset: The Dos And Don’ts Of Hypothesis Testing” with Teresa Torres, Product Consultant & Coach, former CEO By Lisa Rathjens December 2014 Event “Wisdom is the balance between knowledge and doubt.” It’s not often that product managers are encouraged to actively question their confidence in their own product ideas. But doubt…
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Meeting Archives 2013 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberCareer…
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Building Great Products the Lean Startup Way with Dan Olsen, Interim VP Product Management, Product Management Consultant, Olsen Solutions by Tejaswini Ravindra November 2013 Event Dan Olsen did a very informative presentation on how to apply Lean Startup principles and cover best practices in understanding customer needs, prioritization, UX design, user testing, and analytics that can…
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