Tag: Launch

Three Big Lies About Launching a New Product

Dave will share his views of the 3 big lies of launching a new product. He will show you how to recognize these potentially launch killing beliefs and some ways to prevent them from killing your launch. And maybe some of us can add to the list of launch lies.  About the Speaker Dave Daniels,…
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Making Your Product Famous: What Product Managers Need To Know About PR

As Product Managers, Entrepreneurs, Product Marketers, Owners & Designers, we’ve all dreamed of our own “Steve Jobs” moment, introducing a world-changing product onstage, and making our product famous on stage, screen, the press, and the Internet.  PR coverage is essential for many successful product launches, but how many of us really know today’s media landscape? …
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How to Get Salespeople to Love, Promote, and Grow your Product Success

The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Meeting Archives 2018

Meeting Archives 2018 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Meeting Archives 2017

Meeting Archives 2017 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Branding for Builders

December Event Review: “Branding for Builders” with Gibson Biddle, former Netflix/Chegg VP/CPO By Geoff Anderson Gibson started with a question: If you had a $50 gift certificate for either Uber or Lyft, which would you choose?  The audience clearly had a preference for Lyft, and a short discussion about the companies’ respective reputations followed.  This was…
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Three Reasons Why People Buy Your Product

November Event Review: “Three Reasons Why People Buy Your Product (and Why They Should Guide Everything You Do)” with Jamie Barnett, High Technology Leader, Adjunct Lecturer, and Pot-Stirrer. By Steven Xiao Persuading people to sacrifice their time, money, self-esteem or the like for another item is by no means easy, yet this is a burden…
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Storytelling for Maximum Influence: How to Tell Great Stories that Will Enroll Stakeholders in Your Product Vision

March Event Review: “Storytelling for Maximum Influence: How to Tell Great Stories That Will Enroll Stakeholders in Your Product Vision” with Dan Kimble, CEO of Resonance Executive Coaching By Geoff Anderson The session began with an exercise: first turn to your neighbor and articulate something you are passionate about (it could be anything).  The second step…
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Rules for Disrupting Sleepy Markets

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks By Dan Galatin Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch…
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