Three Big Lies About Launching a New Product

Dave will share his views of the 3 big lies of launching a new product. He will show you how to recognize these potentially launch killing beliefs and some ways to prevent them from killing your launch. And maybe some of us can add to the list of launch lies. 

About the Speaker

Dave Daniels, Founder, BrainKraft LLC

Dave Daniels is the creator of the BrainKraft Product Launch System™ and is the founder of BrainKraft. Dave’s career in the technology industry spans from developer to product manager to marketing to executive leader and entrepreneur while working for companies such as Softlab, Viasoft, Incendo Marketing, BounceGPS, Remote Dynamics, Launch Clinic, and as an adjunct professor at UC Irvine. Launching products have seemed to follow him no matter the company or the role he’s in. The experience Dave gained launching products led to developing the Launch course offered by Pragmatic Institute. He also personally taught thousands of product professionals how to successfully launch products for over 12 years. Dave earned his BS in Computer Science/Mathematics from Columbus State University and currently resides in Alabama.