There is an old adage in business: “Sell the sizzle, not the steak.” Emotionally hook them with benefits, not features. And how exactly does the infamous squirrel play a part in all of this? Attend our workshop to find out more! When Saturday, March 19, 2022 from 9:30am to 12noon PT Where Everywhere! (online via…
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When Saturday, October 23, 2021 from 9:30am to 12noon PT Where Everywhere! (online via Zoom) Agenda 9:15am – Networking9:30am – Workshop12noon – Wrap-up Summary To get your product funded and staffed, to get your team and your stakeholders aligned, to keep your customers and your executive sponsors engaged — for your plan to have a…
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Dave will share his views of the 3 big lies of launching a new product. He will show you how to recognize these potentially launch killing beliefs and some ways to prevent them from killing your launch. And maybe some of us can add to the list of launch lies. About the Speaker Dave Daniels,…
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As Product Managers, Entrepreneurs, Product Marketers, Owners & Designers, we’ve all dreamed of our own “Steve Jobs” moment, introducing a world-changing product onstage, and making our product famous on stage, screen, the press, and the Internet. PR coverage is essential for many successful product launches, but how many of us really know today’s media landscape? …
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