Tag: product

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Product Prioritization the Correct Way presented by Saeed Khan, Founder of Transformation Labs

When and Where: Wednesday, May 8, 2024 at 7pm PST via Zoom (EventBrite registration link is below) Talk Description: What do you do when everyone wants everything everywhere all at once?  How do you decide what enhancements and even bugs (since not all are deal breakers) to focus on and in what sequence?  Feature prioritization…
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Workshop – What A Squirrel Can Teach Us about Communicating Value

There is an old adage in business: “Sell the sizzle, not the steak.”  Emotionally hook them with benefits, not features.  And how exactly does the infamous squirrel play a part in all of this? Attend our workshop to find out more! Topic What A Squirrel Can Teach Us about Communicating Value Speaker Neil Baron, B2B…
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Workshop – Stakeholder Management for Product People: The Most Important Skill Nobody Teaches

Summary To get your product funded and staffed, to get your team and your stakeholders aligned, to keep your customers and your executive sponsors engaged — for your plan to have a chance, you have got to become the consummate leader.  In this workshop, Bruce McCarthy walks you through his process for gaining and maintaining…
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Three Big Lies About Launching a New Product

Dave will share his views of the 3 big lies of launching a new product. He will show you how to recognize these potentially launch killing beliefs and some ways to prevent them from killing your launch. And maybe some of us can add to the list of launch lies.  About the Speaker Dave Daniels,…
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Making Your Product Famous: What Product Managers Need To Know About PR

As Product Managers, Entrepreneurs, Product Marketers, Owners & Designers, we’ve all dreamed of our own “Steve Jobs” moment, introducing a world-changing product onstage, and making our product famous on stage, screen, the press, and the Internet.  PR coverage is essential for many successful product launches, but how many of us really know today’s media landscape? …
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