Author: SVPMA Admin

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Newsletter Archives

Newsletter Archives May / June 2011 March / April 2011 January / February 2011 November/December 2010 September/October 2010 July/August 2010 May/June 2010 March/April 2010 January/February 2010 November/December 2009 September/October 2009 July/August 2009 May/June 2009 March/April 2009 January/February 2009 November/December 2008 September/October 2008 July/August 2008 May/June 2008 March/April 2008 January/February 2008 November/December 2008 September/October 2008 July/August…
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New Website

I am excited to announce the launch of the SVPMA.org website. The site has a new look and feel, is easier to navigate, and has an improved user experience.  I also wanted to recognize and thank Colombo Designs for making this project possible. Key features and benefits include…

Have we reached the end of B2B marketing in the IT industry as we know it?

“Have we reached the end of B2B marketing in the IT industry as we know it?” with Ann Ruckstuhl, Marketing Executive at Symantec June 2011 Event Reviewed by Tej Ravindra Ann launched her June 1st talk to our SVPMA group with the following premise. The trifecta of IT consumerization, Internet and the lingering recession has…
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“Beyond Projects: Creating A Winning Product Portfolio” with Walter Sun, Principal, PRTM

“Beyond Projects: Creating A Winning Product Portfolio” with Walter Sun, Principal, PRTM May 2011 Event by Dan Galatin Walter Sun, a Principal with the management consulting firm PRTM, presented at the May 4th meeting of the SVPMA. He discussed best practices for managing a portfolio of products to maximize its value to the business. Mr.…
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The Quest To Be Market-Driven

April 2011The Quest to be Market-DrivenMike Gospe, Marketing Strategist and Co-Founder of KickStart Alliance#Strategy #Startups #Entrepreneurship #Market_Analysis #Marketing #Tools #Finance #Design #Development #Growth

What Should Your Next Release Contain? Ask the CRM

March 2011What should your next release contain? Ask the CRMDavid Taber, Author and CEO of SalesLogistix#Roadmap#Strategy#Sales#Marketing#Development#Project_Mgmt#Tools#Growth

Practical Pricing Tips for Driving Profitable Growth

February 2011Practical Pricing Tips for Driving Profitable GrowthDavid Mok, Senior Manager, Pricing at Seagate Technologies#Marketing#Growth#Finance#Market_Analysis#Startups#Entrepreneurship#Readiness#Launch#Lifecycle#Tools#Sales#Strategy

Launching a new product – Beyond TechCrunch!!!

January 2011Launching a new product – Beyond TechCrunch!!!Chris Yeh, VP Marketing, PB Works#Launch#Readiness#Startups#Entrepreneurship#Marketing#Growth#Planning#Strategy #Tools

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Meeting Archives 2010

Meeting Archives 2010 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberSkills…
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Skills You Need to Succeed as a Product Manager – Panel Discussion

December 2010Skills You Need to Succeed as a Product Manager – Panel Discussion (no presentation)Moderator:  Rich Mironov, Mironov Consulting Panelists: * Christina Noren, Senior VP Solutions, Splunk* Greg Cohen, Senior Principal Consultant, 280 Group* Ivan Chalif, The Productologist* Tom Grant, Senior Analyst, Forrester Research #Career #Tools #Leadership