Craft a LinkedIn profile that reflects your full range of goals, skills, and experience without diluting your professional focus.
Date/Time
Wednesday, March 25, 2026 from 7pm to 8:30pm PST
Topic
Beyond One Title: Building a Multifaceted Brand on LinkedIn
Speaker
Sandra Clark, Founder, Linked Mentoring
Event Summary
This session explores how to craft a LinkedIn profile that reflects your full range of goals, skills and experience — without diluting your professional focus. Learn strategies for positioning yourself as a multifaceted professional while maintaining a cohesive and credible personal brand.
It was never a good idea to ignore LinkedIn but now, more than ever, you need to not only look good on LinkedIn but also use your network to stay visible.
Be found:
- Get them interested / tell your story (what’s in it for them), and leave them wanting to know more
- Stay in touch / use your network
- Show up more often in searches
Special Focus:
Learn how to make your profile more effective and how to position multiple goals.
Whether you’re in a full-time job and also interested in consulting opportunities, or laid off and working on contract while looking for a full-time job, there are different ways to showcase that on LinkedIn.
Perhaps you’re running a consulting business while keeping an eye out for full-time opportunities. Or you may be doing fractional work and looking for more. Maybe you just want to showcase your work at your company but show you’re available for non-profit Board positions.
You’ll learn practical ways to represent these multiple goals on LinkedIn while maintaining a clear, credible professional brand.
About the Speaker
Sandra Clark is the Founder of Linked Mentoring, a Silicon Valley company specializing in customized LinkedIn support for individuals and companies.
Trained in communications, social media, and with an educational background, Sandra was Director of Communications for UCSC Extension in Silicon Valley and now leads a successful business helping clients create and manage their LinkedIn presence through individualized workshops and coaching.
Sandra started her career as a teacher and theatre director, traveling and working in many countries before moving to the US. She worked with the University of California system (both UC Berkeley Extension and UCSC Extension) as a Training Director, providing corporate training to Silicon Valley companies for 25 years before starting her own company. Living and working in the fast-paced world of Silicon Valley, Sandra understands the need for a relevant and updated LinkedIn profile to support professional growth.
Her company, Linked Mentoring, provides individual training, webinars and workshops internationally through online screen sharing. Connect with Sandra at https://www.linkedin.com/in/sandraaclark
Cost:
- FREE for Members
- $10 for Non-Members