Events

Focusing on the End User: Product Management and User Experience: From Actuation Consulting’s ProdBOK® Series. This is part one of a two part interview.

By Greg Geracie As Editor-in-Chief for The Product Management and Marketing Body of Knowledge (ProdBOK) I have the privilege to work closely with many of the leading minds within product management and across the adjoining disciplines. Today I want to share a recent conversation I had with Rich Gunther, president of the User Experience Professionals…
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Meeting Archives 2012

Meeting Archives 2012 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberCreating…
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Lean Resources and Grand Ambitions: The Danger of Wearing Multiple Hats (on Product Development Teams)

By Greg Geracie In the recent Study of Product Team Performance©, 2012 we asked survey respondents what role they played in their organization. We then asked if they were playing multiple roles on the product team. The actual question was “If you play multiple roles, which best describes your secondary role?”

Creating New Products – A Case Study on Application of Proven Principles that Work

“Creating New Products – A Case Study on Application of Proven Principles that Work” with Alexander Cowan, CTO, Leonid Systems By Cindy F. Solomon December 2012 Event At the December 5, 2012 meeting of the Silicon Valley Product Management Association meeting held at Tech Mart in Santa Clara, Alexander Cowan, CTO, Leonid Systems presented “Creating…
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Product Management: Lessons Learned in the Trenches

Product Management: Lessons learned in the trenches with 1) Alan Lewis, Principal Product Manager, Move.com, 2) Darayush Mistry, Sr. Director of Product Management, Salesforce.com and 3) Miriam Geller, Director of Product Management, Yahoo! Mail. Moderator, Mike Freier, President, SVPMA and Product Management Consulting Group By Pushpa Chandrashekaraiah November 2012 Event SVPMA’s Monthly event featured a…
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Gamification – more than just points, badges and leaderboards!

By Lesley Brownlie Gamification is becoming a much more common business practice. The definition of gamification is intentionally broad since there are many different ways of incorporating game design thinking and techniques into non-game contexts. Gamification can be applied to: · external business processes (customer engagement) · internal business engagement (employee productivity) · personal behavior…
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Marketing the Experience: Applying Product Management Concepts to Services and Events

“Marketing the Experience: Applying Product Management Concepts to Services and Events” with Dr. Juan P. Montermoso, President at Montermoso Associates By Dan Galatin October 2012 Event Juan Montermoso, President at Montermoso Associates and Professor of Practice in Marketing at Santa Clara University, presented at the October 3rd meeting of the SVPMA. Dr. Montermoso discussed new elements…
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Estimating Business Value

“Estimating Business Value” with Chris Sims, Founder, Agile Coach, Certified Scrum Trainer at Agile Learning Labs By Tej Ravindra September 2012 Event September’s SVPMA meeting was a rare treat. The audience was actively engaged in hand on estimation, ROI analysis and planning scrums. Chris Sims, an experience Scrum master presented the philosophy and the practice…
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Wanna Know the Secret to Becoming an Awesome PM? Tips from the Trenches.

By Arrielle Mali No matter where you are in your career, there’s always room for improvement. If you can minimize product endangerment by learning from other’s mistakes while honing your skills in the process, wouldn’t you want to know how? When you’re starting out, everyone will have a point of view where the product should…
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Book Review: Product managers could learn a lot from “Lessons in Agile Management”

by Greg Cohen David Anderson has been a tremendous influence on my thinking over the years, and he ranks in the top few authors whose writing is always a must read. He just released a new book Lessons in Agile Management and it is a fascinating read. In the book, Anderson brings together diverse bodies…
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