By Greg Geracie Companies often struggle to maintain a good balance between their market activities and their product development efforts. The fact is – most new products are not ready for prime time. This circumstance leads to products that deliver less value than anticipated or fail altogether. This inability of organizations to effectively bring products…
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“Managing Products in the Mobile App World” with Etay Gafni, Owner, Bright Act LLC by Tej Ravindra October 2011 Event Etay Gafni, an experienced mobile app consultant and owner of Bright Act LLC, addressed the whys and hows of Mobile Product planning and product management for mobile devices. In addition to the best practices of…
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By Greg Geracie One of the chief indicators of a truly successful product management organization, other than market success, is its ability to move from being reactive to proactive. This is accomplished by putting the appropriate level of process in place and ensuring that everyone understands their roles and what to expect. Oddly enough, many…
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“The Marketing Side of Agile: 10 Secrets for Success” with Ron Brown CEO of United Keys September 2011 Event Ron Brown, patent holder, corporate spokesperson and author of the book, Anticipate, The Architecture of Small Team Innovation and Product Success, on promoting creativity and innovation at the team level, presented at the September 7th meeting…
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“Understanding the Buyer – How Can You Drive Business with Digital Body Language?” with Steven Woods, Chief Technology Officer, Eloqua August 2011 Event by Dan Galatin Steven Woods, founder and Chief Technology Officer at Eloqua presented at the August 3rd meeting of the SVPMA. He discussed how the buying process has changed over the past…
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“Gamification: Why it’s important and what it means for your product” with Rajat Paharia, founder and Chief Product Officer of Bunchball July 2011 Event reviewed by Cindy Solomon Rajat Paharia,founder and Chief Product Officer of Bunchball, presented “Gamification” an emerging trend that is influencing product design and marketing programs. If you haven’t heard about it yet,…
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Newsletter Archives May / June 2011 March / April 2011 January / February 2011 November/December 2010 September/October 2010 July/August 2010 May/June 2010 March/April 2010 January/February 2010 November/December 2009 September/October 2009 July/August 2009 May/June 2009 March/April 2009 January/February 2009 November/December 2008 September/October 2008 July/August 2008 May/June 2008 March/April 2008 January/February 2008 November/December 2008 September/October 2008 July/August…
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I am excited to announce the launch of the SVPMA.org website. The site has a new look and feel, is easier to navigate, and has an improved user experience. I also wanted to recognize and thank Colombo Designs for making this project possible. Key features and benefits include…
“Have we reached the end of B2B marketing in the IT industry as we know it?” with Ann Ruckstuhl, Marketing Executive at Symantec June 2011 Event Reviewed by Tej Ravindra Ann launched her June 1st talk to our SVPMA group with the following premise. The trifecta of IT consumerization, Internet and the lingering recession has…
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“Beyond Projects: Creating A Winning Product Portfolio” with Walter Sun, Principal, PRTM May 2011 Event by Dan Galatin Walter Sun, a Principal with the management consulting firm PRTM, presented at the May 4th meeting of the SVPMA. He discussed best practices for managing a portfolio of products to maximize its value to the business. Mr.…
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