The 5 Big Marketing Mistakes and How to Avoid Them
October 2007The 5 Big Marketing Mistakes and How to Avoid Them Kevin Epstein, VP Marketing, Scalent#Marketing#Tools#Planning#Strategy
October 2007The 5 Big Marketing Mistakes and How to Avoid Them Kevin Epstein, VP Marketing, Scalent#Marketing#Tools#Planning#Strategy
September 2007The 42 Rules of Marketing Laura Lowell, Founder, Impact Marketing Group#Marketing#Strategy#Tools#Planning
August 2007The System is the Product Adam Richardson, Frog Design#Tools#Design#Ideation#Strategy#Org#Technology#Startups#Entrepreneurship
July 2007 Chris Shipley, Guidewire Group (no presentation) #Marketing #Sales #Tools #Metrics #Performance #Technology
June 2007 John Roberts, Chairman, CEO and Co-Founder of SugarCRM (no presentation) #Marketing#Sales#Tools#Metrics#Performance#Technology
May 2007 Bill Rus, President, Venture Analytics (no presentation)#Tools #Performance #Metrics #Finance
April 2007 Service Model Thinking for Product Model Folks. Are you a chef or a grocer? Rich Mironov, Principal, Mironov Consulting #Tools #CX #UX #Design #Ideation #Technology #Strategy #Finance
March 2007Writing a Killer Marketing Plan: How to Get The Authority to Go Along with Your Accountability Mark Hammitt, Principal, Crossbridge LLC Marketing Plan Specification Sample #Marketing#Planning#Strategy#Communication#Org
February 2007Using Great Product Development Process to Achieve Great ResultsEric Krock, Director of Product Management for Broadband Services, Verisign (formerly Kontiki)#Tools#Development#Design#Leadership#Org#CX#UX#Ideation#Planning
January 2007Cross Functional Teams and the Product Manager Ken Norton, Product Manager, Google (formerly JotSpot) with Personal Strategic Plans: Getting More of What You Want Kristi Royse, KLR Consulting#Org#Communication#Marketing#Support#Development#Strategy#Career#Leadership