By Daphne Lefran Research and development used to be viewed as a strenuous process with single-room focus groups, telephone interviews and paper surveys. With the advent of the internet and social media platforms, it’s gotten a lot simpler to gain useful insights into what your customers want.
November Event Review: ‘Tool-a-Palooza’ at SVPMA By Neha Nayak November 2015 Event The Silicon Valley Product Management Association held their first ‘Tool-a-Palooza’ event at their monthly meeting this November. ‘Tool-a-Palooza’ was a session aimed at sharing productivity enhancing, easy-to-use product management tools for leading and aspiring product managers.
October 2015Job Fair(No slides or Event Summary Available)#Career #Startups #Entrepreneurship #Project_Mgmt #Marketing #Development #Design
June Event Review: 7 Deadly Sins — Lessons From Silicon Valley On How To Successfully “Cross The Chasm” with Michael Eckhardt, Managing Director of Chasm Institute By Dan Galatin June 2015 Event Michael Eckhardt, managing director of Chasm Institute, presented at the June 3rd meeting of the SVPMA. Michael led a lively discussion of Chasm’s…
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May Event Review: “Innovate Or Die – Five Strategies For Optimizing Product Management At Your Company” with Brian Lawley, CEO 280 Group LLC By Helene Eichler May 2015 Event Brian Lawley kicked off a lively and interactive May SVPMA program with asking how many product managers were in the audience. He explained how the 280…
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“Datacenter Architecture For The Next Decade” with Howard Ting, Senior VP of Marketing at Nutanix, Inc. By Pushpa Chandrashekaraiah March 2015 Event This was a very different topic from most of the SVPMA monthly events, in terms of the topic itself and depth of technical details covered in this session. Howard Ting talked about how…
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Meeting Archives 2014 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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“Shifting To An Experimental Mindset: The Dos And Don’ts Of Hypothesis Testing” with Teresa Torres, Product Consultant & Coach, former CEO By Lisa Rathjens December 2014 Event “Wisdom is the balance between knowledge and doubt.” It’s not often that product managers are encouraged to actively question their confidence in their own product ideas. But doubt…
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Better Strategic Product And Business Decisions For Complex Global Markets with Liesl Leary, Director of Marketing at SDL by Lisa Rathjens July 2014 Event When product managers think about bringing their products to global audiences, translation of the product content is of first importance. This is an expensive endeavor, but generally well understood and straightforward. …
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