MONTHLY MEETINGS
March Monthly Meeting - Elevating from Consumer to Enterprise Value
Date: Wednesday, March 5th, from 6:30 PM to 9 PM
Speaker: Brian Cox, Sr. Director Marketing Enterprise Storage Solutions, SanDisk
Summary: Join us at SanDisk, to hear how to elevate products to new levels through the careful execution of the marketing mix
Special Location: SanDisk Corporate Offices, Building 2 Auditorium, Milpitas, CA
April Monthly Meeting - TBA
Date: Wednesday, April 2nd, from 6:30 PM to 9 PM
Speaker: TBA
Summary: TBA
WORKSHOPS
Date: TBA
Speaker: TBA
Summary: TBA
SPECIAL EVENTS
Event: TBA
Date: TBA
Summary: TBA
ABOUT US
The Silicon Valley Product Management Association (SVPMA) is an organization that was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field. READ MORE >
Recent Posts
- February 2014 Event : “Innovation investment Strategy and Product Portfolio Optimization” with Jeff Lash, Research Director/Product Management, Sirius Decisions
By Helene Eichler
Jeff kicked-off an insightful discussion highlighting that many companies struggle with funding new product innovation and often lack a “structured strategy” for selecting investments that fuel successful business. Two astounding findings he shared:
34% of companies reported that 25% or more of their total product investment is spent on offerings that never make it to market
56% of companies reported that over half of their new offerings fail to meet the desired performance and financial targets
Since innovation investment decisions, portfolio optimization, and new product introduction/go-to-market processes are READ MORE >
