Date: Wednesday, February 4th from 6:30pm to 9pm
Summary: With every product we ship, we learn what we wished we’d known: what customers *really* wanted. What if you could gain those insights before beginning development? What if you could “unit test” a product? Or at a bigger level, what if you could “system test” your business plan? In this session, with a hands-on exercise, attendees will learn how to build a map of any business ecosystem, and how to use it to check and iterate solution viability.
Date: Saturday, March 14th from 8:30am to 12noon
Summary: Win/Loss customer interviewing is original research to uncover the reasons prospects chose to purchase your products and services and why they purchase a competitor’s solutions. This interactive session will cover a methodology to discover actionable information from interviewing prospects or customers and will include breakout sessions covering questionnaire creation, interpretation of results, prioritization of action, and creating concrete recommendations for change. This session will give you the knowledge and tools to create a customer focused Win/Loss interviewing process and how to use those results to increase your company’s win rate in competitive contests. The presenter will share lessons learned working with dozens of companies.
The Silicon Valley Product Management Association (SVPMA) is an organization that was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field. READ MORE >