MONTHLY MEETINGS

"How Well Do You Know Your Customer?" with Laura Klein, Author, Principal of Users Know


Date: 
 
Wednesday, September 7th from 6:30pm to 9pm

Location:  
Oshman FJCC in Palo Alto

Summary:  
By now, we all know the importance of understanding the people who are buying (or not buying!) and using our products.  But how well do you really know your users?  Too many product managers, entrepreneurs, and designers go through the motions of user research or creating personas, but they do not learn the right things about the people they are building products for.

 

 


WORKSHOPS

"Managing the People Side of Product Development" with Mary Winby, PhD, Partner of Ewins and Winby


Date:
Saturday, October 15th from 8:30am to 12noon

Location:  
Embassy Suites Silicon Valley in Santa Clara

Summary:  
Product development is really about managing change.  This workshop will focus on the people-side of product development.  We will look at critical success factors that help accelerate the design and adoption of a new product with a primary focus on stakeholder engagement.

 

 

 

SPECIAL EVENTS

TBD


Date:  
TBD 

Location:  
TBD

Summary:  
TBD

  

 

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ABOUT US

The Silicon Valley Product Management Association (SVPMA) is an organization that was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field. READ MORE >