Date: Wednesday, June 5th from 6:30pm to 9pm
Speaker: Mark Stiving, Ph.D., Director of Pricing at Maxim Integrated and Proprietor of PragmaticPricing.com
Summary: Capturing the true worth of your company’s product or service, and learning to price it correctly, is crucial to the CEO and Product Managers alike. This presentation examines pricing, breaks down critical components, and clarifies concepts that answer the question, “Am I pricing right?”.
Date: Wednesday, July 10th (second Wed. due to holiday), from 6:30pm to 9pm
Speaker: Richard K. Lyons, Dean of Haas School of Business, U.C. Berkeley
Date: Saturday, May 18th from 8:30am to 12noon
Speaker: Kathy Klotz-Guest, Founder, Keeping It Human
Summary: The challenge today for product managers is that there is too much information coming at them and at their customers! Humanizing your products isn’t simply a matter of “messaging.” While important, messaging that focuses on technical features and benefits isn’t enough. Product managers need to create stories of how their products fit into their customers’ lives – before and after products are designed.
The Silicon Valley Product Management Association (SVPMA) is an organization that was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field. READ MORE >