SVPMA Admin, Author at Silicon Valley Product Management Association

The Art of Road-Map Prioritization and Trade Offs: Methods for Smarter Product Management

“Tips on Product Roadmapping & Prioritization” with Barbara Nelson, VP Marketing, Construction & Real Estate at Sage By Alpa Agarwal September 2013 Event Product roadmapping & prioritization is the most important function of a product manager. And since it’s been done for so long, it should have become a science. But as Barbara Nelson,…
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Connecting the Dots: Decision-Making for Next-Generation Products

“Connecting the Dots: Decision-Making for Next-Generation Products” with Vanee Pho, Senior Product Manager, Life Technologies by Lisa Rathjens August 2013 Event Vanee Pho, an accomplished product manager, spoke to a packed house for the first in a three-part SVPMA series intriguingly titled “Innovation to Execution.” Holder of both a Ph.D. and an MBA, Vanee is…
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3 Big Data Secrets that Ignite a Product Launch

By Nishtha Chouhan Is Product Launch just an Event or Process that drives organizational growth? The latter provides a scalable process essential for on-going product roll-outs. Lots of hard work goes into a successful product launch. Since customers don’t like change, and new product launch offers new features, it’s important to showcase the value of…
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When Your Culture is Their Product

June Event Review: “When Your Culture is Their Product” with Richard Lyons, PhD, Dean UC Berkeley Haas Business School by Helene Eichler July 2013 Event Dr. Lyons opened SVPMA’s July meeting with “Leaders set culture” a provocative quote from the former CEO of Levis. But how and why do leaders set organizational culture is the…
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Workshop – Business Writing

June 2014 Workshop Barry Mohn, Speak and Write #Communication #Org #Marketing #Sales #Thought_Leadership #Tools

Pricing Revealed, What Every Product Manager Should Know

“Pricing Revealed, What Every Product Manager Should Know” with Mark Stiving, Director of Pricing at Maxim Integrated by Dan Galatin June 2013 Event Mark Stiving, Director of Pricing at Maxim Integrated, educator, author and coach discussed three key principles of effective pricing: know your value and charge for it; segment your pricing; and build a…
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Workshop – Making Products and Marketing More Human

May 2013 WorkshopMaking Products and Marketing More HumanKathy Klotz-Guest, founder of Keeping It Human#Marketing #Communication #Startups #Entrepreneurship #Launch #Tools #Design #Sales #Ideation #Strategy

Why is Product Management So Undervalued until a Moment of Crisis?

By Greg Geracie, President of Actuation Consulting Over the last 20 years I have noticed the same cycle play out time and time again. Organizations of all sizes continue to undervalue the product management function until they face a moment of crisis. Typically this takes the form of a change of control, difficulty scaling, and…
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Managing your Intellectual Property Portfolio – How to Secure A Competitive Advantage by Patenting Your Product Innovation

“Achieving Competitive Advantage by Patenting Your Inventions” with Pat Bhatt, CEO and Founder of Skyaccountant By Pushpa Chandrashekaraiah May 2013 Event Pat provided very good guidance on how to manage an Intellectual Property Portfolio. He specializes in product innovation and owns 15 patents. He discussed Product Managers’ role in identifying and initiating patent applications within…
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Face Off: Value Propositions vs. Persuasive Messaging: Why Your Value Prop Is Losing and What to Do About It

by Michael Cannon Every company wants a great value proposition, the proverbial magic bullet that gets you in the door and gets you an order. The trouble is that most value propositions are more like blank or copper bullets. They don’t perform well.

Author: SVPMA Admin