November 2002Applying the Chasm Group Model to Product ManagementPaul Wiefels, Partner, Chasm Group#Market_Analysis #Marketing_Strategy #Readiness #Marketing #Strategy #Planning #Lifecycle #Entrepreneurship #Startups
October 2002How to Segment a Market and Determine Price PointsRobin Purohit, VP Product Management, Veritas#Market_Analysis #Finance #Pricing #Launch #Design #Strategy #Sales #Ideation #Planning
September 2002Personas: A Sure Cure for the Ailing Market Requirements DocumentBarbara Nelson, Pragmatic Marketing#Marketing #Market_Analysis #Design #Ideation #Planning #CX #UX
August 20022nd Annual SVPMA Picnic#SVPMA
July 2002Working With Industry Analysts 101Erin Kinikin and John Ragsdale, Giga Information Group#Marketing #Market_Analysis #Communication #Ideation #Thought_Leadership #Strategy
June 2002Politics in the WorkplacePolitics DefinitionsBob Dunham, Founder and CEO of Enterprise Design#Org #Career #Leadership #Communication
May 2002Successful Brand Management: Moving from a Product-Centric Focusto a Customer-Centric Business ModelSusanne Kushner, Lecturer at UC Berkeley Extension#CX #Marketing #UX #Communication #Strategy
April 2002Creating a Go To Market Channel StrategyStephanie Piché, CEO/President, Key Practices, Inc.#Distribution #Strategy #Launch #Entrepreneurship #Startups #Sales
March 2002Real Time Competitive AnalysisAnn Osborne, Osborne Marketing Group and Jon Koomey, Ph.D., Staff Scientist at Lawrence Berkeley#Market_Analysis #Marketing #Programs #Strategy #Entrepreneurship #Startups #Sales #Metrics #Performance #Development
February 2002Best Practices in Product Management co-Hosted by Software Development Forum (no presentation)Marketing Special Interests Group#Tools #Leadership #Marketing