“The Marketing Side of Agile: 10 Secrets for Success” with Ron Brown CEO of United Keys September 2011 Event Ron Brown, patent holder, corporate spokesperson and author of the book, Anticipate, The Architecture of Small Team Innovation and Product Success, on promoting creativity and innovation at the team level, presented at the September 7th meeting…
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“Understanding the Buyer – How Can You Drive Business with Digital Body Language?” with Steven Woods, Chief Technology Officer, Eloqua August 2011 Event by Dan Galatin Steven Woods, founder and Chief Technology Officer at Eloqua presented at the August 3rd meeting of the SVPMA. He discussed how the buying process has changed over the past…
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“Gamification: Why it’s important and what it means for your product” with Rajat Paharia, founder and Chief Product Officer of Bunchball July 2011 Event reviewed by Cindy Solomon Rajat Paharia,founder and Chief Product Officer of Bunchball, presented “Gamification” an emerging trend that is influencing product design and marketing programs. If you haven’t heard about it yet,…
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“Have we reached the end of B2B marketing in the IT industry as we know it?” with Ann Ruckstuhl, Marketing Executive at Symantec June 2011 Event Reviewed by Tej Ravindra Ann launched her June 1st talk to our SVPMA group with the following premise. The trifecta of IT consumerization, Internet and the lingering recession has…
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“Beyond Projects: Creating A Winning Product Portfolio” with Walter Sun, Principal, PRTM May 2011 Event by Dan Galatin Walter Sun, a Principal with the management consulting firm PRTM, presented at the May 4th meeting of the SVPMA. He discussed best practices for managing a portfolio of products to maximize its value to the business. Mr.…
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