Category: Monthly Meetings

Integrated Product Management

March 2003Integrated Product ManagementDarlene Mann, CEO, Siperian#Org #Tools #Development #Startups #Entrepreneurship

Financial Tools for Product Managers

February 2003 Financial Tools for Product Managers Dan Miller, Director of Solutions Management, Digital Impact #Finance #Tools #Market_Analysis #Metrics #Performance

Google Demonstrates Creativity in Product Management

January 2003 Google Demonstrates Creativity in Product Management Marissa Mayer, Google #Thought_Leadership #Org #Development #Design #Innovation #Entrepreneurship #Startup #Ideation

Applying the Chasm Group Model to Product Management

November 2002Applying the Chasm Group Model to Product ManagementPaul Wiefels, Partner, Chasm Group#Market_Analysis #Marketing_Strategy #Readiness #Marketing #Strategy #Planning #Lifecycle #Entrepreneurship #Startups

How to Segment a Market and Determine Price Points

October 2002How to Segment a Market and Determine Price PointsRobin Purohit, VP Product Management, Veritas#Market_Analysis #Finance #Pricing #Launch #Design #Strategy #Sales #Ideation #Planning

Personas: A Sure Cure for the Ailing Market Requirements Document

September 2002Personas: A Sure Cure for the Ailing Market Requirements DocumentBarbara Nelson, Pragmatic Marketing#Marketing #Market_Analysis #Design #Ideation #Planning #CX #UX

2nd Annual SVPMA Picnic

August 20022nd Annual SVPMA Picnic#SVPMA

Working With Industry Analysts 101

July 2002Working With Industry Analysts 101Erin Kinikin and John Ragsdale, Giga Information Group#Marketing #Market_Analysis #Communication #Ideation #Thought_Leadership #Strategy

Politics In The Workplace

June 2002Politics in the WorkplacePolitics DefinitionsBob Dunham, Founder and CEO of Enterprise Design#Org #Career #Leadership #Communication 

Successful Brand Management: Moving from a Product-Centric Focus to a Customer-Centric Business Model

May 2002Successful Brand Management: Moving from a Product-Centric Focusto a Customer-Centric Business ModelSusanne Kushner, Lecturer at UC Berkeley Extension#CX #Marketing #UX #Communication #Strategy