October Event Review: “Bridging Data Into Action” panel discussion with Jennifer Berkley Jackson, Steve Chalgren, Tanguy Leborgne, Ajay Nilaver, and Brian Sohmers by Dan Galatin October 2013 Event Jennifer Berkley Jackson, Founder at The Insight Advantage, moderated a lively panel discussion on October 2nd about how to take action based on market data. The panelists…
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By Alpa Agarwal Customer collaboration is at the heart of all “lean” software development and is critical to success. Great product management leaders must ensure their teams have access to valid customer feedback quickly, cheaply and continuously for all products in their portfolios. Building a continuous process for “lean customer feedback” is an area of…
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“Tips on Product Roadmapping & Prioritization” with Barbara Nelson, VP Marketing, Construction & Real Estate at Sage By Alpa Agarwal September 2013 Event Product roadmapping & prioritization is the most important function of a product manager. And since it’s been done for so long, it should have become a science. But as Barbara Nelson,…
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“Connecting the Dots: Decision-Making for Next-Generation Products” with Vanee Pho, Senior Product Manager, Life Technologies by Lisa Rathjens August 2013 Event Vanee Pho, an accomplished product manager, spoke to a packed house for the first in a three-part SVPMA series intriguingly titled “Innovation to Execution.” Holder of both a Ph.D. and an MBA, Vanee is…
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By Nishtha Chouhan Is Product Launch just an Event or Process that drives organizational growth? The latter provides a scalable process essential for on-going product roll-outs. Lots of hard work goes into a successful product launch. Since customers don’t like change, and new product launch offers new features, it’s important to showcase the value of…
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June Event Review: “When Your Culture is Their Product” with Richard Lyons, PhD, Dean UC Berkeley Haas Business School by Helene Eichler July 2013 Event Dr. Lyons opened SVPMA’s July meeting with “Leaders set culture” a provocative quote from the former CEO of Levis. But how and why do leaders set organizational culture is the…
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June 2014 Workshop Barry Mohn, Speak and Write #Communication #Org #Marketing #Sales #Thought_Leadership #Tools
“Pricing Revealed, What Every Product Manager Should Know” with Mark Stiving, Director of Pricing at Maxim Integrated by Dan Galatin June 2013 Event Mark Stiving, Director of Pricing at Maxim Integrated, educator, author and coach discussed three key principles of effective pricing: know your value and charge for it; segment your pricing; and build a…
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May 2013 WorkshopMaking Products and Marketing More HumanKathy Klotz-Guest, founder of Keeping It Human#Marketing #Communication #Startups #Entrepreneurship #Launch #Tools #Design #Sales #Ideation #Strategy
By Greg Geracie, President of Actuation Consulting Over the last 20 years I have noticed the same cycle play out time and time again. Organizations of all sizes continue to undervalue the product management function until they face a moment of crisis. Typically this takes the form of a change of control, difficulty scaling, and…
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