By Nishtha Chouhan Is Product Launch just an Event or Process that drives organizational growth? The latter provides a scalable process essential for on-going product roll-outs. Lots of hard work goes into a successful product launch. Since customers don’t like change, and new product launch offers new features, it’s important to showcase the value of…
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June Event Review: “When Your Culture is Their Product” with Richard Lyons, PhD, Dean UC Berkeley Haas Business School by Helene Eichler July 2013 Event Dr. Lyons opened SVPMA’s July meeting with “Leaders set culture” a provocative quote from the former CEO of Levis. But how and why do leaders set organizational culture is the…
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June 2014 Workshop Barry Mohn, Speak and Write #Communication #Org #Marketing #Sales #Thought_Leadership #Tools
“Pricing Revealed, What Every Product Manager Should Know” with Mark Stiving, Director of Pricing at Maxim Integrated by Dan Galatin June 2013 Event Mark Stiving, Director of Pricing at Maxim Integrated, educator, author and coach discussed three key principles of effective pricing: know your value and charge for it; segment your pricing; and build a…
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May 2013 WorkshopMaking Products and Marketing More HumanKathy Klotz-Guest, founder of Keeping It Human#Marketing #Communication #Startups #Entrepreneurship #Launch #Tools #Design #Sales #Ideation #Strategy
By Greg Geracie, President of Actuation Consulting Over the last 20 years I have noticed the same cycle play out time and time again. Organizations of all sizes continue to undervalue the product management function until they face a moment of crisis. Typically this takes the form of a change of control, difficulty scaling, and…
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“Achieving Competitive Advantage by Patenting Your Inventions” with Pat Bhatt, CEO and Founder of Skyaccountant By Pushpa Chandrashekaraiah May 2013 Event Pat provided very good guidance on how to manage an Intellectual Property Portfolio. He specializes in product innovation and owns 15 patents. He discussed Product Managers’ role in identifying and initiating patent applications within…
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by Michael Cannon Every company wants a great value proposition, the proverbial magic bullet that gets you in the door and gets you an order. The trouble is that most value propositions are more like blank or copper bullets. They don’t perform well.
By Michael Cannon In part One; we reviewed the 4 biggest obstacles to improving marketing effectiveness and the solution to the first three root-cause issues including: Poor visibility into the true cost of ineffective customer communication Lack of clear differentiation among messaging, content, and tactics. Inaccurate model of the categories, styles, and types of messaging…
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“APIs: Opening up Business and Providing Avenues for Growth” Panel discussion moderated by Delyn Simons, VP, Developer Platform at Mashery with: Daniel Jacobson, Director of Engineering API, Netflix, DeVaris Brown, API Product Manager and Evangelist, Zendesk, Rich Manalang, Developer Advocate, Atlassian Sam Ramji, Vice President, Strategy, Apigee. By Cindy F. Solomon April 2013 Event Delyn…
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