By Greg Geracie, President of Actuation Consulting Over the last 20 years I have noticed the same cycle play out time and time again. Organizations of all sizes continue to undervalue the product management function until they face a moment of crisis. Typically this takes the form of a change of control, difficulty scaling, and…
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“Achieving Competitive Advantage by Patenting Your Inventions” with Pat Bhatt, CEO and Founder of Skyaccountant By Pushpa Chandrashekaraiah May 2013 Event Pat provided very good guidance on how to manage an Intellectual Property Portfolio. He specializes in product innovation and owns 15 patents. He discussed Product Managers’ role in identifying and initiating patent applications within…
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by Michael Cannon Every company wants a great value proposition, the proverbial magic bullet that gets you in the door and gets you an order. The trouble is that most value propositions are more like blank or copper bullets. They don’t perform well.
By Michael Cannon In part One; we reviewed the 4 biggest obstacles to improving marketing effectiveness and the solution to the first three root-cause issues including: Poor visibility into the true cost of ineffective customer communication Lack of clear differentiation among messaging, content, and tactics. Inaccurate model of the categories, styles, and types of messaging…
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“APIs: Opening up Business and Providing Avenues for Growth” Panel discussion moderated by Delyn Simons, VP, Developer Platform at Mashery with: Daniel Jacobson, Director of Engineering API, Netflix, DeVaris Brown, API Product Manager and Evangelist, Zendesk, Rich Manalang, Developer Advocate, Atlassian Sam Ramji, Vice President, Strategy, Apigee. By Cindy F. Solomon April 2013 Event Delyn…
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“Build Better Products and Services Through ‘Optimal’ Customer Feedback” with Greg Ryan, Marketing Consultant and former Cisco Product/Research Manager By Lisa Rathjens March 2013 Event Greg has over 20 successful years in the product manager sphere in a wide range of industries, at companies like Cisco, Schlage Lock, JD Powers, Nissan, Plantronics, and K2 Skis.…
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By Michael Cannon The question, “what do we need to do to make Marketing more effective?” has been a topic of discussion in articles and books for decades. The most recent reincarnation of this topic resides under the banner of sales and marketing alignment. And, while there are many good ideas for “what to do”,…
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By Greg Geracie As a follow-on to my “Focusing on the End User: Product Management and User Experience” featured article, the conversation continues with Rich Gunther, president of the User Experience Professionals Association (UXPA) and Sean Van Tyne co-author of the Customer Experience Revolution. You can read part one here. Why did you choose to contribute to…
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February Event Review: “Solving Complex Problems with Simple Pictures” with Dan Roam, Founder and President of Digital Roam Inc. by Dan Galatin February 2013 Dan Roam, Founder and President of Digital Roam Inc., presented at the February 6th meeting of the SVPMA. Dan discussed and demonstrated how we can quickly and easily visualize the essentials…
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By Michael Cannon We have all seen the research reports from IDG, AMA, etc. that say about 50% of our customer communications, content and sales conversations, are not relevant to their needs, and that over 50% of the content Marketing