“Build Better Products and Services Through ‘Optimal’ Customer Feedback” with Greg Ryan, Marketing Consultant and former Cisco Product/Research Manager By Lisa Rathjens March 2013 Event Greg has over 20 successful years in the product manager sphere in a wide range of industries, at companies like Cisco, Schlage Lock, JD Powers, Nissan, Plantronics, and K2 Skis.…
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By Michael Cannon The question, “what do we need to do to make Marketing more effective?” has been a topic of discussion in articles and books for decades. The most recent reincarnation of this topic resides under the banner of sales and marketing alignment. And, while there are many good ideas for “what to do”,…
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By Greg Geracie As a follow-on to my “Focusing on the End User: Product Management and User Experience” featured article, the conversation continues with Rich Gunther, president of the User Experience Professionals Association (UXPA) and Sean Van Tyne co-author of the Customer Experience Revolution. You can read part one here. Why did you choose to contribute to…
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February Event Review: “Solving Complex Problems with Simple Pictures” with Dan Roam, Founder and President of Digital Roam Inc. by Dan Galatin February 2013 Dan Roam, Founder and President of Digital Roam Inc., presented at the February 6th meeting of the SVPMA. Dan discussed and demonstrated how we can quickly and easily visualize the essentials…
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By Michael Cannon We have all seen the research reports from IDG, AMA, etc. that say about 50% of our customer communications, content and sales conversations, are not relevant to their needs, and that over 50% of the content Marketing
“Improving Products – Synergies from Business Development and Product Management” with 1)An Le, VP Business Development, Yammer, 2)Ani Chaudhuri, Entrepreneur & Founder/CEO, Whodiniand 3)Blaine Mathieu, Chief Product Officer, Mindjet. Moderator, Timm Hoyt, Head of Strategic Alliances, Brocade. By Pushpa Chandrashekaraiah January 2013 Event This month’s event featured a three-person panel that had experience working with…
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By Greg Geracie As Editor-in-Chief for The Product Management and Marketing Body of Knowledge (ProdBOK) I have the privilege to work closely with many of the leading minds within product management and across the adjoining disciplines. Today I want to share a recent conversation I had with Rich Gunther, president of the User Experience Professionals…
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Meeting Archives 2012 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberCreating…
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By Greg Geracie In the recent Study of Product Team Performance©, 2012 we asked survey respondents what role they played in their organization. We then asked if they were playing multiple roles on the product team. The actual question was “If you play multiple roles, which best describes your secondary role?”
“Creating New Products – A Case Study on Application of Proven Principles that Work” with Alexander Cowan, CTO, Leonid Systems By Cindy F. Solomon December 2012 Event At the December 5, 2012 meeting of the Silicon Valley Product Management Association meeting held at Tech Mart in Santa Clara, Alexander Cowan, CTO, Leonid Systems presented “Creating…
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