Career in Product Management – What Next? with 1) Al Nevarez, VP Product Management of Allegiance, 2) Deb McClanahan, Principal of BroadBand HR Consulting, 3) Eric Carrasquilla, General Manager of Amdocs CRM Division and 4) Justin Schuster, VP Product Marketing of Lithium. Moderator, Greg Geracie, President of Actuation Consulting and author of the book Take…
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“What Every Product Manager Needs to Know about UX” with Glen Lipka, Vice President of User Experience at Marketo By Cindy F. Solomon January 2012 Event Glen Lipka is the Vice President of User Experience at Marketo where he was the first non-founder employee that ran product management and UX for several years of the…
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Meeting Archives 2011 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberThe…
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“The Marketing Side of Agile: 10 Secrets for Success” with Ron Brown CEO of United Keys September 2011 Event Ron Brown, patent holder, corporate spokesperson and author of the book, Anticipate, The Architecture of Small Team Innovation and Product Success, on promoting creativity and innovation at the team level, presented at the September 7th meeting…
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“Understanding the Buyer – How Can You Drive Business with Digital Body Language?” with Steven Woods, Chief Technology Officer, Eloqua August 2011 Event by Dan Galatin Steven Woods, founder and Chief Technology Officer at Eloqua presented at the August 3rd meeting of the SVPMA. He discussed how the buying process has changed over the past…
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“Have we reached the end of B2B marketing in the IT industry as we know it?” with Ann Ruckstuhl, Marketing Executive at Symantec June 2011 Event Reviewed by Tej Ravindra Ann launched her June 1st talk to our SVPMA group with the following premise. The trifecta of IT consumerization, Internet and the lingering recession has…
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“Beyond Projects: Creating A Winning Product Portfolio” with Walter Sun, Principal, PRTM May 2011 Event by Dan Galatin Walter Sun, a Principal with the management consulting firm PRTM, presented at the May 4th meeting of the SVPMA. He discussed best practices for managing a portfolio of products to maximize its value to the business. Mr.…
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April 2011The Quest to be Market-DrivenMike Gospe, Marketing Strategist and Co-Founder of KickStart Alliance#Strategy #Startups #Entrepreneurship #Market_Analysis #Marketing #Tools #Finance #Design #Development #Growth
March 2011What should your next release contain? Ask the CRMDavid Taber, Author and CEO of SalesLogistix#Roadmap#Strategy#Sales#Marketing#Development#Project_Mgmt#Tools#Growth
February 2011Practical Pricing Tips for Driving Profitable GrowthDavid Mok, Senior Manager, Pricing at Seagate Technologies#Marketing#Growth#Finance#Market_Analysis#Startups#Entrepreneurship#Readiness#Launch#Lifecycle#Tools#Sales#Strategy