Tag: Marketing

Innovate Or Die – Five Strategies For Optimizing Product Management At Your Company

May Event Review: “Innovate Or Die – Five Strategies For Optimizing Product Management At Your Company” with Brian Lawley, CEO 280 Group LLC By Helene Eichler May 2015 Event Brian Lawley kicked off a lively and interactive May SVPMA program with asking how many product managers were in the audience.  He explained how the 280…
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Innovate Or Die – Technology, Innovation, And Product Management: A Discussion And Case Study

“Innovate Or Die – Technology, Innovation, And Product Management: A Discussion And Case Study” with Nivedita Ojha, Sr. Director Product Management at Citrix By Dan Galatin April 2015 Event Nivedita Ojha, Senior Director of Product Management at Citrix, presented at the April 1st meeting of the SVPMA.  Nivedita discussed the whys and hows of innovation…
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Bootstrap your Business Model: Find Product/ Market Fit with the Back of a Napkin

February 2015Bootstrap your Business Model: Find Product/ Market Fit with the Back of a NapkinBernie Maloney, Agile Coach/ Intra*preneur / Lecturer (no event review available)#Growth #Market_Analysis #Marketing #Design #Tools #Growth #Startups #Entrepreneurship #Readiness #Launch #Strategy #Planning #Finance

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Meeting Archives 2014

Meeting Archives 2014 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Shifting To An Experimental Mindset: The Dos And Don’ts Of Hypothesis Testing

“Shifting To An Experimental Mindset: The Dos And Don’ts Of Hypothesis Testing” with Teresa Torres, Product Consultant & Coach, former CEO By Lisa Rathjens December 2014 Event “Wisdom is the balance between knowledge and doubt.” It’s not often that product managers are encouraged to actively question their confidence in their own product ideas. But doubt…
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Getting Products Out From Under The MIDDLE Of The Bell Curve And Exceeding Expectations

“Getting Products Out From Under The MIDDLE Of The Bell Curve And Exceeding Expectations” with Preston Smalley, Executive Director, Product Management, Comcast  By Dan Galatin September 2014 Event Preston opened by discussing specific techniques and practices for producing excellent products rather than mediocre ones. He began by describing his experience helping to create the first…
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Better Strategic Product And Business Decisions For Complex Global Markets

Better Strategic Product And Business Decisions For Complex Global Markets with Liesl Leary, Director of Marketing at SDL by Lisa Rathjens  July 2014 Event When product managers think about bringing their products to global audiences, translation of the product content is of first importance.  This is an expensive endeavor, but generally well understood and straightforward. …
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Elevating From Consumer To Mission Critical Value

“Elevating From Consumer To Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk By Clara Kuo March 2014 Event High tech companies – just like people – are often are trying to reinvent themselves, and often the change is seen as necessary to stay relevant in the marketplace.

Innovation Investment Strategy And Product Portfolio Optimization

“Innovation Investment Strategy And Product Portfolio Optimization” with Jeff Lash, Research Director/Product Management, Sirius Decisions By Helene Eichler February 2014 Event Jeff kicked-off an insightful discussion highlighting that many companies struggle with funding new product innovation and often lack a “structured strategy” for selecting investments that fuel successful business. Two astounding findings he shared: 34%…
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The Most Commonly Cited Reasons for a Failed Product Launch

By Greg Geracie, President, Actuation Consulting  Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are several reasons why this area is so problematic