“APIs: Opening up Business and Providing Avenues for Growth” Panel discussion moderated by Delyn Simons, VP, Developer Platform at Mashery with: Daniel Jacobson, Director of Engineering API, Netflix, DeVaris Brown, API Product Manager and Evangelist, Zendesk, Rich Manalang, Developer Advocate, Atlassian Sam Ramji, Vice President, Strategy, Apigee. By Cindy F. Solomon April 2013 Event Delyn…
Read more
“Build Better Products and Services Through ‘Optimal’ Customer Feedback” with Greg Ryan, Marketing Consultant and former Cisco Product/Research Manager By Lisa Rathjens March 2013 Event Greg has over 20 successful years in the product manager sphere in a wide range of industries, at companies like Cisco, Schlage Lock, JD Powers, Nissan, Plantronics, and K2 Skis.…
Read more
By Michael Cannon The question, “what do we need to do to make Marketing more effective?” has been a topic of discussion in articles and books for decades. The most recent reincarnation of this topic resides under the banner of sales and marketing alignment. And, while there are many good ideas for “what to do”,…
Read more
February Event Review: “Solving Complex Problems with Simple Pictures” with Dan Roam, Founder and President of Digital Roam Inc. by Dan Galatin February 2013 Dan Roam, Founder and President of Digital Roam Inc., presented at the February 6th meeting of the SVPMA. Dan discussed and demonstrated how we can quickly and easily visualize the essentials…
Read more
By Michael Cannon We have all seen the research reports from IDG, AMA, etc. that say about 50% of our customer communications, content and sales conversations, are not relevant to their needs, and that over 50% of the content Marketing
Meeting Archives 2012 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberCreating…
Read more
“Marketing the Experience: Applying Product Management Concepts to Services and Events” with Dr. Juan P. Montermoso, President at Montermoso Associates By Dan Galatin October 2012 Event Juan Montermoso, President at Montermoso Associates and Professor of Practice in Marketing at Santa Clara University, presented at the October 3rd meeting of the SVPMA. Dr. Montermoso discussed new elements…
Read more
“Estimating Business Value” with Chris Sims, Founder, Agile Coach, Certified Scrum Trainer at Agile Learning Labs By Tej Ravindra September 2012 Event September’s SVPMA meeting was a rare treat. The audience was actively engaged in hand on estimation, ROI analysis and planning scrums. Chris Sims, an experience Scrum master presented the philosophy and the practice…
Read more
Persuasive Communication – the 3 Most Important Skills You Need Right Now August 2012 WorkshopJuliet Erickson, Author and Communication Consultant (Click here for Presentation Slides) #Communication#Tools#Marketing#Leadership#Programs #Initiatives#Entrepreneurship#Startups#Career
“Benefits Realization: The Competitive Advantage” with Prashanth Naidu Director, Office of CIO at Hitachi Data Systems (HDS) By Pushpa Chandrashekaraiah August 2012 Event Prashanth Naidu leads Strategic and Financial Planning, Portfolio Management and Executive Communications. He discussed how critical it is to set specific goals, measure them consistently and adopt the outcomes to improve processes…
Read more